Northlich’s 60 Second Impact – July 2010
Posted by: brian newberry, chief strategy officer | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1.  Crack The Marketing [...]

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The Growing Trend of Retailer-Exclusive Brands
Posted by: rachael jarnagin, PR assistant account manager | July 12, 2010 at 11:34 am

In efforts to gain market share and boost sales, more and more companies are creating customized brands that are being sold exclusively by select retail partners.
Mark Willis, Northlich’s chief conversation officer, is quoted in a recent article  in the Business Courier of Cincinnati about this rising trend and how the strategy is a win-win for companies and [...]

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Northlich Promotions Reflect Client Growth and Evolution
Posted by: rachael jarnagin, PR assistant account manager | July 7, 2010 at 1:50 pm

CINCINNATI (July 7, 2010) – Northlich has named two agency veterans to new posts to meet the demands of its continued growth. The award-winning brand engagement agency has named Brian Newberry to Chief Strategy Officer and Angie Fischer to Vice President, Director of Brand Engagement. 
“These promotions reflect our focus on the two most important elements [...]

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The Real Success Metric of Marketers
Posted by: brian newberry, chief strategy officer | June 21, 2010 at 9:47 am

It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]

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White Castle Cravers Lift Brand’s Digital Presence
Posted by: kerry broderick, | June 3, 2010 at 8:30 am

You probably recall the launch of White Castle’s new website in November 2009. Well it’s been more than six months now and I’m still amazed at the overwhelming response we’ve received from slider fans across the nation. Each week, we dip into the galaxy of user generated content created by White Castle fans everywhere and ask for permission to repurpose their creative videos or photos for the brand’s website.

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