Understanding this Recession from the Consumers’ Point of View
Posted by: ashley walters, client strategist | June 23, 2009 at 2:07 pm

I’ve been giving presentations all over the country for the past couple of months on Frugality 2.0 talking with clients and prospects about this recession and its impact on certain categories and brands. Through my travels I’ve been faced with lots of tough questions like “How are consumers redefining value?” “Which recessionary behaviors will stick?” “What brands or categories are safe?” [...]

cultural storms      comments: 2

Reuse, renew, remind.
Posted by: cat spath, sr. copywriter | June 17, 2009 at 4:02 pm

I’m excited to start brainstorming creative ways to remind coworkers to recycle. I’ve found little success with verbal reminders (aka constant nagging), since I just end up sound like Lumbergh. “Yeeeaaaah, I’m going to go ahead and ask you to put that cardboard in that separate receptacle over there. And if you could just go [...]

northlichin'      comments: 1

A Few Words on Leaving
Posted by: kathy selker, president and CEO | June 17, 2009 at 11:55 am

So much is written about beginnings. The first day of a new job, the first day of school, the beginning of a relationship, the wedding day, the commencement speech.
But just as everything begins, so does everything, just as fundamentally, end.
And as a hypothesis, I suggest that how you end something, how you leave, may [...]

northlichin'      comments: 1

Ohio Lotto’s “Cash Explosion” bursts with genuine emotion.
Posted by: dan rapp, creative director | June 4, 2009 at 12:18 pm

In an era where “game shows” feature train-wreck pseudo celebs and cut-throat back stabbing, our newest client, the Ohio Lottery, hosts a TV game show where the entertainment lies in watching *real* real people – in all their genuine realness [...]

northlichin'   tags: Ohio Lottery   comments: 1

The consumer unconscious — why it matters to marketers
Posted by: brian newberry, chief brand engagement officer | May 29, 2009 at 12:54 pm

As marketers, most of the assumptions we have about consumer behavior are outdated. New research techniques and technologies (neuro-imaging) have shown that consumer unconsciousness is the driving force in how and why consumers buy. It seems counterintuitive, but 95% of all consumer behavior is driven by our unconscious minds. What follows is a quick primer [...]

rehavior      comments: 1

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