angie fischer, VP | director of brand engagement
Angie Fischer believes that you can’t focus on the big picture without paying attention to the thousands of tiny details necessary to create it. That’s a philosophy she first put to the test working in a pastry kitchen in San Francisco, and one she continues to refine at each stage of her marketing career. Angie brings this unique perspective to Northlich as the agency’s Director of Brand Engagement, where she helps the villages serve a growing client base that spans many industries, taking a disciplined approach to bringing unique customer insights to life.
Prior to joining Northlich, Fischer most recently served as a Group Vice President and Account Director at GyroHSR where she helped establish the HSR Business-to-Business office in Chicago and oversaw accounts including Kodak, First Data, USG, Baker Hughes INTEQ, Motorola, Cincinnati Bell, Convergys and SIRVA. Her career also included a stint at interactive agency Bridge Worldwide, where she managed an account team that worked on such brands as Bounty, Charmin and Puffs and launched innovative websites for Noxzema, Folgers and Pringles.
Angie approaches every task with an unparalleled enthusiasm, an indefatigable attention to detail and a fierce commitment to getting the job done right. That commitment extends into other areas of her life, as well, including her volunteer work for Stepping Stones Center and Seven Hills School. She holds a BA in Psychology from Harvard University.
You can find Angie on LinkedIn and Facebook.
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The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1. Crack The Marketing [...]
blog, cultural storms, northlichin', rehavior comments: 0
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In efforts to gain market share and boost sales, more and more companies are creating customized brands that are being sold exclusively by select retail partners.
Mark Willis, Northlich’s chief conversation officer, is quoted in a recent article in the Business Courier of Cincinnati about this rising trend and how the strategy is a win-win for companies and [...]
blog, news, northlichin' comments: 0
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CINCINNATI (July 7, 2010) – Northlich has named two agency veterans to new posts to meet the demands of its continued growth. The award-winning brand engagement agency has named Brian Newberry to Chief Strategy Officer and Angie Fischer to Vice President, Director of Brand Engagement.
“These promotions reflect our focus on the two most important elements [...]
blog, news, press releases comments: 0
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It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]
blog, rehavior comments: 1
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You probably recall the launch of White Castle’s new website in November 2009. Well it’s been more than six months now and I’m still amazed at the overwhelming response we’ve received from slider fans across the nation. Each week, we dip into the galaxy of user generated content created by White Castle fans everywhere and ask for permission to repurpose their creative videos or photos for the brand’s website.
blog comments: 0
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