Meet Me Half Way
Posted by: ashley walters, marketing director | February 22, 2010 at 1:06 pm

One of the most unexpected findings in our consumer Frugality research was just how determined today’s consumers are. They’re willing to go that extra mile to buy a product they love. But being loyal equals hunting for deals, (i.e., shopping at three or four retailers, subscribing to online coupon networks and setting aside time [...]

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360 degree trading shifts
Posted by: ashley walters, marketing director | February 3, 2010 at 11:51 am

It’s an economical whirlwind of trading up, down, off and out and consumers are exhausted! Tune in to watch this week’s frugality video which highlights consumer trading shifts and opportunities for marketers and brands alike.

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The New Definition of Value
Posted by: ashley walters, marketing director | February 2, 2010 at 11:21 am

Consumers are redefining what value means in today’s economy. Check out our latest video to learn what this means for your brand.

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The Next New Normal Goes Social
Posted by: ashley walters, marketing director | January 14, 2010 at 1:42 pm

As you may know from recent posts, we’ve been carefully studying consumer frugality for nearly a year now. We’ve traveled from coast to coast talking with consumers, CMOs and research experts to get a better grasp on how consumer behavior is changing due to the recession and what that means for leading brands and even [...]

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Broadcasting Live from Cleveland
Posted by: ashley walters, marketing director | December 18, 2009 at 12:38 pm

Birds Eye recently debuted its new Seafood line at WKYC Channel 3 in Cleveland. Good Company host, Fred Griffith and Birds Eye Associate Brand Manager, Laura Steinbacher dished for four minutes about the tasty new meals. [...]

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