Think Big, Create Big
Posted by: Northlich, | May 26, 2010 at 7:36 am

After just four months of planning and execution Northlich launched a massive integrated campaign to promote the arrival of Powerball in Ohio, driven by the insight that Ohioans want more chances to win it really big. We swung for the fences with a strategy different than most states (launch Powerball as its own unique entity rather than cross-promoting with Mega Millions) and some risky creative (the TV was filmed in a public area and we only had one take to get our shots). [...]

blog, news      comments: 1

Meet Me Half Way
Posted by: Northlich, | February 22, 2010 at 1:06 pm

One of the most unexpected findings in our consumer Frugality research was just how determined today’s consumers are. They’re willing to go that extra mile to buy a product they love. But being loyal equals hunting for deals, (i.e., shopping at three or four retailers, subscribing to online coupon networks and setting aside time [...]

blog, cultural storms      comments: 1

360 degree trading shifts
Posted by: Northlich, | February 3, 2010 at 11:51 am

It’s an economical whirlwind of trading up, down, off and out and consumers are exhausted! Tune in to watch this week’s frugality video which highlights consumer trading shifts and opportunities for marketers and brands alike.

blog, cultural storms      comments: 0

The New Definition of Value
Posted by: Northlich, | February 2, 2010 at 11:21 am

Consumers are redefining what value means in today’s economy. Check out our latest video to learn what this means for your brand.

blog, cultural storms      comments: 0

The Next New Normal Goes Social
Posted by: Northlich, | January 14, 2010 at 1:42 pm

As you may know from recent posts, we’ve been carefully studying consumer frugality for nearly a year now. We’ve traveled from coast to coast talking with consumers, CMOs and research experts to get a better grasp on how consumer behavior is changing due to the recession and what that means for leading brands and even [...]

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