Northlich’s 60 Second Impact – October 2010
Posted by: Northlich, | October 14, 2010 at 9:30 am

60 Seconds of Information Impacting You and Our Fast Forward Economy. Special Issue: How To Prevent A Blockbuster Moment: Essential Survival Lessons For Your Business 60 Second Articles: 1. The Blockbuster Moment: Critical Lessons For Businesses Of All Sizes 2. How Your Company Can Prevent Becoming A Blockbuster 3. The 60-Second Close: How To Ensure [...]

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(Not) Eating Well – Learning from 5th Graders
Posted by: Northlich, | August 24, 2010 at 11:10 am

Back-to-school season is again upon us. Exhaustive school-supplies lists in hand, parents are undoubtedly worrying about how to frugally prepare for their children’s return to academia. Children, meanwhile, are replacing their carefree, reckless abandon of summer with dread and apprehension. Unfortunately, neither group is thinking about what back-to-school means for children’s waistlines.

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Northlich’s 60 Second Impact – July 2010
Posted by: Northlich, | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy. 60 Second Articles: 1. Crack The Marketing Code By Answering These 10 Critical Questions 2. Look Who’s Talking — Not The Movie 3. The 60 Second Close: Is It Time For “Retro” Marketing? [...]

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Northlich Wins District Gold
ADDY Awards
Posted by: Northlich, | July 22, 2010 at 1:25 am

Northlich’s Kentucky Lottery Campaign goes to the national ADDY awards.

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The Real Success Metric of Marketers
Posted by: Northlich, | June 21, 2010 at 9:47 am

It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]

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