Broadcasting Live from Cleveland
Posted by: Northlich, | December 18, 2009 at 12:38 pm

Birds Eye recently debuted its new Seafood line at WKYC Channel 3 in Cleveland. Good Company host, Fred Griffith and Birds Eye Associate Brand Manager, Laura Steinbacher dished for four minutes about the tasty new meals. [...]

blog, news      comments: 2

Grocery Cart Headaches
Posted by: Northlich, | October 28, 2009 at 1:32 am

It’s true. Grocery shopping has turned into a painful process. Clipping coupons, scouring multiple stores, all for 25¢ off your favorite branded item. The pain does subside after that glorious feeling at the checkout counter when your bill is $15 or even $30 cheaper because of your efforts. But the pain returns during the next [...]

cultural storms      comments: 0

Pretty Girls, Party Scenes, Big Bottles?
Posted by: Northlich, | October 7, 2009 at 9:50 am

What do these three things have in common?
They are the essence of nearly every Spirits ad created over the last decade. Not convinced? Let us prove it. You can create your ad with the Generic Vodka Ad Generator. Just answer five simple questions and then you too can be considered a spirits marketing pro.
So how’d [...]

cultural storms      comments: 0

Evolution of Value
Posted by: Northlich, | August 3, 2009 at 11:09 am

It’s important to understand how consumers are thinking about value when it comes to your products and categories. Our Frugality 2.0 research sought to uncover how consumers are redefining value during this recession. But before we can reveal the new meaning of value, we first must understand how it has evolved over the years. […}

cultural storms      comments: 4

Understanding this Recession from the Consumers’ Point of View
Posted by: Northlich, | June 23, 2009 at 2:07 pm

I’ve been giving presentations all over the country for the past couple of months on Frugality 2.0 talking with clients and prospects about this recession and its impact on certain categories and brands. Through my travels I’ve been faced with lots of tough questions like “How are consumers redefining value?” “Which recessionary behaviors will stick?” “What brands or categories are safe?” [...]

cultural storms      comments: 2

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