Northlich’s 60 Second Impact – July 2010
Posted by: brian newberry, chief strategy officer | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1.  Crack The Marketing [...]

blog, cultural storms, northlichin', rehavior      comments: 0

The Real Success Metric of Marketers
Posted by: brian newberry, chief strategy officer | June 21, 2010 at 9:47 am

It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]

blog, rehavior      comments: 1

Loyalty, Inertia and Banks
Posted by: brian newberry, chief strategy officer | October 29, 2009 at 10:05 am

Banks — consumers love to hate them. We just conducted a survey of 550 consumers on their banking habits and analyzed over 100,000 online conversations. The findings were startling.
From our social media analysis, we saw negative sentiment scores exceeding 70% for most bank brands, passionate posts on the evils and unfairness of bank fees, and [...]

rehavior, social media      comments: 0

Reciprocity, behavior change and lemonade.
Posted by: brian newberry, chief strategy officer | July 14, 2009 at 7:43 am

Changing consumer behavior requires a plan that pierces through consumer unconsciousness and paves the way for a new routine.  As I’ve stated in a previous post, new research has shown that 95% of consumer behavior is driven by the unconscious minds.  As marketers, our first job is to shake consumers into consciousness (unless, we are [...]

rehavior      comments: 1

The consumer unconscious — why it matters to marketers
Posted by: brian newberry, chief strategy officer | May 29, 2009 at 12:54 pm

As marketers, most of the assumptions we have about consumer behavior are outdated. New research techniques and technologies (neuro-imaging) have shown that consumer unconsciousness is the driving force in how and why consumers buy. It seems counterintuitive, but 95% of all consumer behavior is driven by our unconscious minds. What follows is a quick primer [...]

rehavior      comments: 2

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