A Proud Moment
Posted by: kathy selker, president and CEO | May 15, 2010 at 9:52 am

If you haven’t heard already…we’re the only Cincinnati agency to win a Gold Addy and therefore the only work to qualify for the National ADDY Awards. I couldn’t be more proud of our talented team. Thank you to our clients who have afforded us these opportunities. Gold Awards Hunters Pile of Money for the Kentucky Lottery Corporation A [...]

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And Best of Show Goes to…
Posted by: kathy selker, president and CEO | April 26, 2010 at 8:00 am

Winning Best of Show isn’t something we brag about – it’s a tribute to our clients for the trust they give us to strengthen their brands, and to our team of talented communications professionals who strive to push creative thinking and drive results.

At the 2010 Central Ohio Public Relations Society of America (PRSA) PRism Awards, Northlich took away Best of Show for its redesign of White Castle’s Web site, www.whitecastle.com. Northlich also received three PRism Awards and one Award of Excellence for social media, media relations and integrated marketing communications programs. [...]

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Introducing Frank Moricca
Posted by: kathy selker, president and CEO | November 11, 2009 at 3:40 pm

This is a very special industry. The best among us have a passion for the work, an unwavering dedication to our clients and an unfailing commitment to our people, most of all. I met Frank Moricca almost six years ago and I knew immediately that he was indeed in that rare number. He has been [...]

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The Art and Science of Pricing
Posted by: kathy selker, president and CEO | September 14, 2009 at 10:33 am

Pricing strategy is a big and complex topic with far reaching applications and implications. As a Trustee for our community’s professional ballet company, we spend a lot of time and energy strategizing around ticket pricing scenarios. We have the twin goals of maximizing sales while also filling seats. So, we think about how much we [...]

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Community Building
Posted by: kathy selker, president and CEO | September 8, 2009 at 7:10 am

Fact #1: You can create a community anywhere. Even in a sports stadium. It just takes a little effort.  Fact #2: Everyone wants to belong. Those folks who are not joiners; those folks who are social recluses – they want to belong too, just differently. Fact #3: and this is really Fact #1, everyone wants [...]

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