Re-Examining Consumer-Brand Relationships
Posted by: miguel sanchez, rehaviorist | May 20, 2010 at 9:29 am

The idiosyncrasies, both rational and irrational, of consumer-brand relationships often rival that of Hollywood’s most salacious couples. It is no wonder why those of us in the marketing community spend so much time trying to better understand them.

Consumers are not always ideal partners. They expect a lot from their brands, but are not always good at communicating their needs. When brands don’t deliver on some expectation, the consumer may employ the silent treatment, or worse, give in to another brand’s advances. The consumer of course, may say—“it’s not you, it’s me,” but we all know that’s a ruse. It’s always you. [...]

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Obesity in America—From Battling an Epidemic to Staging a Revolution
Posted by: miguel sanchez, rehaviorist | May 12, 2010 at 1:45 pm

Years ago, “obesity in America” was a good topic gateway into a new diet or exercise fad explanation. Then obesity rates rose dramatically in every state and people began noticing that countless children were too overweight to properly enjoy recess. Obesity became the next dangerous American epidemic. [...]

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More than Segments: A Musing on Post-Recession Consumer Complexities
Posted by: miguel sanchez, rehaviorist | November 9, 2009 at 4:03 pm

Understanding the “how” and “why” of consumer decision making has always been a challenge. The recession further complicated it. One would never know it, however, reading the litany of articles that have come out over the last few years concerning the evolving recessionary consumer. […}

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Meet the Consumer Halfway
Posted by: miguel sanchez, rehaviorist | October 30, 2009 at 7:21 am

If you were to ask anyone what his/her favorite ketchup, laundry detergent, or chocolate is, odds are, you will get an immediate response. The odds are even better that the product will be branded. (Think Heinz, Tide, and Hershey’s.) This is hardly surprising. Brands have worked tirelessly to convince consumers that their respective products are [...]

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What about the other 1/3?
Posted by: miguel sanchez, rehaviorist | August 17, 2009 at 11:14 am

As I noted in my previous post, two-thirds of Americans are classified as overweight or obese. Anyone can Google obesity and find a wealth of information about that population segment. Do they eat fast food? Yes. Do they get enough exercise? No. Do they want to change? Maybe. [...]

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