Prepping UC Business Students for Future Marketing Roles
Posted by: tammy monroe, vice president, director of public relations | January 15, 2012 at 5:48 pm

It’s so fulfilling when your job provides real solutions to clients while cultivating young leaders of tomorrow. Recently, we collaborated with the UC Lindner College of Business to task a small group of students with a marketing assignment for our client,  the Cincinnati Recreation Commission (CRC). Read about it here.

blog   tags: College | CRC | leaders   comments: 0

Making Summer Reading an Adventure
Posted by: tammy monroe, vice president, director of public relations | July 7, 2011 at 1:03 pm

Like many moms, I have grown to have a love-hate relationship with summer. The less rigid schedule is always welcome come June, and by July I’m anxious for the more structured routine that the school year brings. Another common challenge that comes with the warmer months is keeping my kids interested in reading. Summer library programs are certainly wonderful, and this summer a partnership between Random House Children’s Books and Northlich has resulted in another fun way to extend a summer reading adventure, The Summer of the Emerald Atlas.

blog, news      comments: 0

Share Your Story
Posted by: tammy monroe, vice president, director of public relations | June 16, 2011 at 7:43 am

During a recent neighborhood run, my mind was racing faster than my feet (as is usually the case). My thoughts turned to one of my favorite marketing reads, All Marketers Tell Stories, by Seth Godin. I was thinking about an upcoming meeting and I thought about the story that needs to be shared[...]

blog, leaders, unique capabilities      comments: 0

And Best of Show goes to…
Posted by: tammy monroe, vice president, director of public relations | May 5, 2011 at 11:22 am

The accolades keep coming and we are thrilled with another “Best of Show” recognition. [...]

blog, news, northlichin', western & southern | strength campaign      comments: 0

I Love My Minivan
Posted by: tammy monroe, vice president, director of public relations | January 13, 2011 at 2:30 pm

Yes. It’s true and I can admit it. I love my minivan. I bought it in early 2005 when my second child was just a few months old. Fellow mom friends, many whom bought into the SUV marketing messages, didn’t think it was a “cool” decision and definitely didn’t understand why I would drive a minivan when I only was planning to have two kids.

However, long before the Toyota Swagger Wagon campaign, I felt good about the decision to purchase a Sienna. Why? Because as a marketer myself, I knew I was buying a story.

blog, news, unique capabilities      comments: 2

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