brian newberry, chief strategy officer

We think of Brian as our vision guy. If something needs to be rethought, reimagined or dare we say, “rehaved,” Brian is often right there in the middle of it, stirring up ideas, challenging teams to take new approaches, constantly asking what if and generally making a complete nuisance of himself. But we put up with him cheerfully, because big, bold results usually follow.

He was the strategic architect for the highly successful stand campaign, which combined advertising, grassroots marketing, community outreach, public relations and the web to turn teens into empowered anti-smoking activists and reduce tobacco use among Ohio teens by 40 percent in just five years. He has led several of the agency’s premier clients, including Long John Silver’s, OhioQuits, Ashland and The Ohio State University Medical Center.

As Chief Brand Engagement Officer, Brian focuses on our clients’ customers by uncovering how they want to be engaged by a brand, where they want to be engaged, and then developing ways to engage them on their own terms. He is part strategist, part client contact and part cheerleader, leading the agency’s frontline including brand engagement and account service teams, new business and agency marketing.

Brian holds a B.A. in journalism from the University of Georgia, is a member of the American Advertising Federation, and is active in adult literacy programs through Literacy Volunteers of America.

Follow Brian on Twitter or connect with him on Facebook and LinkedIn. Or call 513.762.1763.

Northlich’s 60 Second Impact – July 2010
July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1. Crack The Marketing [...]

blog, cultural storms, northlichin', rehavior comments: 0

The Real Success Metric of Marketers
June 21, 2010 at 9:47 am

It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]

blog, rehavior comments: 1

Loyalty, Inertia and Banks
October 29, 2009 at 10:05 am

Banks — consumers love to hate them. We just conducted a survey of 550 consumers on their banking habits and analyzed over 100,000 online conversations. The findings were startling.
From our social media analysis, we saw negative sentiment scores exceeding 70% for most bank brands, passionate posts on the evils and unfairness of bank fees, and [...]

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Reciprocity, behavior change and lemonade.
July 14, 2009 at 7:43 am

Changing consumer behavior requires a plan that pierces through consumer unconsciousness and paves the way for a new routine. As I’ve stated in a previous post, new research has shown that 95% of consumer behavior is driven by the unconscious minds. As marketers, our first job is to shake consumers into consciousness (unless, we are [...]

rehavior comments: 1

The consumer unconscious — why it matters to marketers
May 29, 2009 at 12:54 pm

As marketers, most of the assumptions we have about consumer behavior are outdated. New research techniques and technologies (neuro-imaging) have shown that consumer unconsciousness is the driving force in how and why consumers buy. It seems counterintuitive, but 95% of all consumer behavior is driven by our unconscious minds. What follows is a quick primer [...]

rehavior comments: 2