unique capabilities

Of course we have all the capabilities of a full-service agency, like advertising, media buying, public relations, digital, brand strategy and planning. But we also offer unique services that can truly bring brand engagement to life:

Social Media

We believe social media is a sweeping fire that influences and shapes how we live, work, learn and play. Powered by people, social media evolves rapidly and often. From millennials to matures, hundreds of millions of consumers take part in some form of social media — are you part of the conversation?

To leverage the various conversations driven by social media, Northlich employs a four-step approach that tracks conversations and dialogue; extracts insights from these consumer conversations; interacts with key influencers, brand advocates and detractors; and measures consumer sentiment, advocacy and engagement.

Let our team help you communicate your message — whether it’s driving sales, bringing together people for important causes, or reputation management. There couldn’t be a more critical time to harness the power of online conversations to instantly affect your brand.

Brandstorm®

We provide clients with a research and planning capability that goes beyond communications planning to encompass positioning, innovation and behavior change. This is our Brandstorm® capability and it replaces the “traditional” communication planning function. We call the practitioners of this capability “rehaviorists” rather than planners.” Here’s what’s different about this approach: Brandstorm builds preference for brands by translating true emotional insights into impactful brand strategy and innovation. Our Brandstorm rehaviorists bypass consumers’ rational thinking with tools and techniques that are reactive and observational. Then, we integrate these emotional insights with your brand’s functional benefits to create the foundation for lasting behavior change. It’s a really powerful approach and our clients’ campaigns benefit from the insightful foundation it provides.

Influencer Marketing

It pains us to admit this, but people can be skeptical of advertising. Mass advertising still plays an important role in branding, but more intimate forms of marketing are growing faster than you can say “blogger.”  These days, credibility is especially important, and who is more credible than a trusted professional?  Think about the last time your doctor recommended a specific over-the-counter medicine to you. When you went to the store, did you even look at other products? If you’re like most people, you bought precisely what your doc recommended. This holds true for other professional recommendations, too. We call this professional/consumer interaction the Influencer Moment of Truth (IMOT)™, and we have a robust practice in ensuring that brands win that all-important recommendation.

MEdiaLab™

We believe that insights are as important as numbers when it comes to developing media strategies that work in today’s fragmented, consumer-in-control media landscape. MEdiaLab™ helps us create strategies based on how consumers engage with media in their everyday lives. For example, we use our proprietary Media Stalk Along tool to shadow consumers through a typical day and observe their consumption and interaction with all forms of media. Don’t worry, we still look at the numbers; however, in addition to buying cost-effective impressions, MEdiaLab helps us deliver  comprehensive connection plans that may include: branded program/editorial content, extended advertorials, promotions, personality endorsements, cause-related efforts and community-based exposure.

Connective Creative

Connective Creative lives and works in the three-way intersection of where media meets the consumer and where consumers meet the brand. To understand Connective Creative, you have to understand that our definition of media is “anyplace a brand story can be told.” And we really do mean anyplace. Connective Creative challenges the premise of “traditional” media channels and helps clients break through the traffic jam of 3,000-plus commercial marketing messages their consumers are exposed to daily. It’s a process of delivering the most compelling message when and where consumers are most receptive, closer to the moment of purchase-establishing a natural and relevant relationship between the media, consumer and the brand.