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unique capabilitiesOf course we have all the capabilities of a full-service agency, like advertising, media buying, public relations, digital, brand strategy and planning. But we also offer unique services that can truly bring brand engagement to life: Retail MarketingFor over sixty years Northlich has helped some of the most recognized names in retail drive trial, traffic and sales. While other agencies only want to focus on traditional approaches, we dig way deeper – literally working market by market and store by store to enhance and build on national efforts. We engage consumers away from the noise and competing advertising, and reach them on an intimate, meaningful and locally relevant level. Our experience spans almost every category in retail. And, we have proven to be one of the best agencies in the country at reaching women and moms on a local level. To learn more visit us at www.northlichretail.com. Conversation Planning
Public Relations has long been practiced at Northlich and at its core has always been the development of credible and communicative content on behalf of companies, products, services, individuals, organizations, positions and issues. Our PR professionals are expert writers, readers, communicators and counselors in the areas of message development, media relations, crisis and reputation management, and thought leadership development. Word-of-Mouth marketing is critical to creating a sense of community among target audiences and influencers. While offline WOM has always been part of Northlich’s approach, it has also quickly evolved in the past few years to encompass social media as well as grass roots and events. Our WOM strategists have knowledgeable experience and enact best practices in all social networks, are adept at existing and emerging technologies and applications, and have developed measurement and monitoring systems that track against business outcomes. Media too has evolved beyond traditional channels and paid/non-paid strategies to include the elements of time, space and place, thus creating connections with key audiences when, where and how these audiences want and need to be connected with. Our team of seasoned planners and buyers execute locally, regionally, nationally and even globally on occasions with the latest insight tools, targeting software and consumer research data. And our SEO/SEM functions have been fully integrated into all our strategies, plans and recommendations, thus maximizing connection success. Health & WellnessIn healthcare, there is much more to the consumer decision making process than meets the eye. Are physicians referring patients to your hospital? As many as you would like? Are consumers ready to try an innovative new procedure? We know healthcare. And we know healthcare marketing is different. In fact, we have a village of health and wellness marketing experts who bring years of specialized healthcare marketing experience to the table. But we don’t take a cookie-cutter approach. While our clients range from academic medical centers to rural hospitals and urgent care centers, our team knows each needs unique strategies to optimize results. Our health and wellness village team members all have experience working for healthcare clients. In addition, some of our team members have deep experience working on the client side, for hospitals, health systems and medical companies. This robust combination of expertise produces results for our clients. Learn more at www.northlichhealth.com.
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The true power and success of Conversation Planning comes at the point of convergence of content (PR), community (WOM) and connections (Media) where we create meaningful, sustained, authentic two-way conversations that lead to true brand engagement. 
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