the rehavior movement starts here

about us

We could likely go on and on about ourselves, like a typical agency, but instead we’ll stop now, because chances are you’re here for a reason.

3 guesses (as we impress you with the insight we’re known for!)

1. You’re looking for advertising. So we should say right now that we’re not an ad agency. We’re a brand engagement agency. Yes, we play on every consumer canvas imaginable—from digital to TV to sidewalks—to reach consumers at every touch point, but we’re not about producing advertising. We’re about inspiring consumer actions that drive engagement with your brand. (Advertising is just one of the ways we do that.)

2. You’re looking for an agency that does more than get consumers to think warm and fuzzy thoughts about your brand. While other agencies consider it their job to change consumer perception, Northlich considers it our job to change actual behavior (read: think warm and fuzzy thoughts then buy your brand). It’s how we create sustainable brand growth for our clients. and it’s a little something we call rehavior.

3. You’re looking for brilliance. We have some of the most creative and strategic minds in the industry, all working together in what we call “Villages “ to combine multiple talents and functionalities to work on a single account–yours.

In a hurry and want nothing but the facts? Click here for one little document that includes so much.

Find out how we can help you turn brand-neutral consumer behavior into passionate consumer engagement.

See our award-winning creative.

leaders

Our leaders fully embrace the values, principles and purpose of Northlich. After reading about them, feel free to connect with them thru LinkedIn, Twitter, or heck, even a phone call.

	kathy selker president and CEO
	Kathy’s leadership style is a combination of straight shooter, servant leader, savvy business strategist and mom – perfect for creating an environment that nurtures talent and creativity, is open to new ways of thinking and puts people before things in every way that matters. Ask her, and she’ll tell you that her most important job is to cultivate talented, bright, creative people and give them the room and tools they need to do their job.

	brian newberry chief strategy officer
	We think of Brian as our vision guy. If something needs to be rethought, reimagined or dare we say, “rehaved,” Brian is often right there in the middle of it, stirring up ideas, challenging teams to take new approaches, constantly asking what if and generally making a complete nuisance of himself. But we put up with him cheerfully, because big, bold results usually follow.

	mark willis chief conversation officer
	If you’re having a bad day, give Mark Willis a call and you will instantly feel better. He’s funny, self-effacing and has an uncanny ability to say exactly the right thing at the right time. Not a bad quality for a communications guy. In addition to leading the agency’s PR practice and Social Media efforts, Mark oversees Connection Planning — or what used to be called Media Planning and Buying. He brings 25 years of experience in integrated marketing with clients that have included Procter & Gamble, Macy’s, The Ohio State University Medical Center, American Greetings, Big Lots, AT&T, Cablevision and FedEx.

	jeffrey warman executive creative director
	Everyone expects an Executive Creative Director to be brilliant. To see things that others just don’t see. To shape and mold good work into great work. Jeff Warman does all of those expected things. What’s maybe not so expected is for an Executive Creative Director to be warm and engaging, to genuinely care about the people who work for him and to put his own creative ego aside.

	frank moricca VP \| general manager, Columbus
	If you are looking for passion, Frank Moricca has it for this business. He’s had the unique opportunity to work or manage just about every discipline in an ad agency. He started out in the accounting department of a family-owned agency in Buffalo, NY while pursuing an accounting degree, thinking he’d be a CPA. Manually [...]

	shaun ethier VP \| engagement director, health & wellness village
	Shaun has worked in marketing/advertising for the past nine years. At Northlich, some of his clients have included stand (Ohio’s former anti-tobacco social marketing campaign), TriHealth, Procter & Gamble, White Castle, LaRosa’s, Long John Silver’s, A&W Restaurants and Escort Radar Detectors. His robust experience consists of traditional and non-traditional advertising, public relations, digital communications, influencer [...]

	angie fischer VP \| director of brand engagement
	Angie Fischer believes that you can’t focus on the big picture without paying attention to the thousands of tiny details necessary to create it. That’s a philosophy she first put to the test working in a pastry kitchen in San Francisco, and one she continues to refine at each stage of her marketing career. Angie [...]

	clyde boyce VP \| director, connection planning
	From Jack Daniels to Travelocity, VP/Director of Northlich’s new Connection Planning Team Clyde Boyce knows how to create passionate, multi-media brand engagement. With a history of wins that include guiding the successful launch and establishment of Travelocity as one of the leading travel provider sites in the world, Boyce humbly joins Northlich as the head of our new Connection Planning team of media strategists.

our values

We do our best to live our values every day. It’s not always easy, but it’s always worth it.

GREATNESS
We refuse to settle for mediocrity and are rarely completely satisfied with our work. For us, greatness is not a final destination, but something we are always reaching toward.

PASSION
We have an all-consuming and contagious passion for what we do. This might be business, but for us, it’s also personal.

COURAGE
We have the courage to stand up for what is right and admit when we are wrong. We will not shy away from taking risks, stepping out of our comfort zone or fighting for big ideas if it will make the end result stronger.

SELFLESSNESS
We embrace the “we” before “me” attitude and reward those who edify others. We believe the insight and idea should guide the work, not someone’s personal agenda.

TRANSPARENCY
We appreciate honesty, accessibility, timely feedback and minds that are open to new ways of thinking and doing.

our purpose

Our purpose is to “lift” brands, consumers, clients and each other.

In aeronautical terms “lift” is the force that opposes the weight of an airplane and keeps it in the air. See that little airplane cursor you’re flying around our site? Lift is keeping that up.

We strive to be a force that:

lifts brands to a higher, more relevant place
lifts consumers through “useful” ideas
lifts our clients to success
lifts each other to be our best

our principles

Some things are extremely important to us. Things that we will always do and, conversely, things we’ll never do. These are our principles.

We are unapologetically optimistic, and we seek clients and associates who share our positive spirit.
We want to work with clients and brands that are interested in helping consumers-not just extracting money from them.
We believe that engaging consumers means creating work that goes beyond delivering a traditional product benefit. We strive to create work that delivers utility-something that makes it truly useful to the audience.
We live for the “wow” response. If we had our way, we would surprise clients and co-workers (in a good way) every day.
We put people before things when making business decisions.
We approach new client relationships in the spirit of mutuality-we believe the fit has to be right for both parties, and it can’t just be about “winning the business.” To that end, we:
- view speculative creative as a sometimes necessary evil and as the exception-not the rule-in new business;
- prefer to present one foundational behavior-changing platform idea in place of the usual spec work;
- and, we ask clients to provide us with references on them as a business partner.
We operate best as an idea collective and to that end we don’t compete internally-we save our competitive spirit for helping our clients beat their rival brands.
We believe that an idea must be nurtured and protected in order to reach its full potential, so we politely insist on presenting our own work to any and all decision makers.
We believe that execution matters, and that both client and agency have to be satisfied with the idea and the execution. In situations where we can’t reach mutual agreement, we will go for a third alternative.
We don’t shy away from “hard” conversations, and we will always share the good and the bad internally and externally.
We believe in servant leadership-we hold our leaders accountable for helping our people realize their full potential.
We aim to make our clients’ jobs more fun. In fact, we aim to make our own jobs fun.