OSU Medical Center Extends AOR Contract with Northlich

Award-winning brand engagement agency Northlich announced today that its AOR (Agency of Record) contract with The Ohio State University Medical Center (OSUMC) has been extended to June 30, 2014. This marks the third contract extension awarded to Northlich by OSUMC.   

“We are humbled by the confidence The Ohio State University Medical Center, its leadership and our client colleagues have  in our partnership and we are excited to continue creating local, regional and national engagement opportunities for this premier medical  center,” said Mark Willis, Chief Conversation Officer for Northlich. 

Since March 2006, Northlich has been the agency of record for The Ohio State University Medical Center. Through innovative brand communications, integrated marketing campaigns and promotional events, Northlich has helped build OSUMC’s reputation and brand equity. The award-winning work can be viewed at www.northlichhealth.com. 

The Ohio State University Medical Center is one of the largest and most diverse academic medical centers in the country.  It is continually ranked among the nation’s best hospitals and medical schools by U.S. News & World Report.  

Northlich is recognized for its strategic and integrated approach to health care marketing. In addition to The Ohio State University Medical Center, Northlich’s impressive roster includes Cardinal Health, St. Francis Health Center (in Topeka, Kansas), Schneck Medical Center and Cincinnati-based health system TriHealth. Northlich’s work on behalf of OSUMC has been recognized with the prestigious Healthcare Advertising Awards from Healthcare Marketing Report and the elite Aster Awards Program sponsored by Marketing Healthcare Times as well as by the Central Ohio Public Relations Society of America.

Northlich Wins 17 Healthcare Awards & Best of Show

CINCINNATI (May 12, 2011) – Northlich, a leading brand engagement agency with offices in Cincinnati, Columbus and Cleveland was recently awarded a combined 17 recognitions for its exceptional healthcare advertising campaigns, including six golds and a Best of Show for Good Samaritan Hospital in Cincinnati, The Ohio State University Medical Center in Columbus and St. Francis Health Center in Topeka, Kansas. The recognitions were among 7,000 entries submitted to the prestigious Healthcare Advertising Awards from Healthcare Marketing Report and the elite Aster Awards Program sponsored by Marketing Healthcare Times.

“It is an honor to be recognized by such reputable healthcare publications. We especially thank our clients for providing us the creative opportunity to share their stories,” said Jeffrey Warman, Executive Creative Director at Northlich.

Northlich has received the following Healthcare Advertising Awards:

Gold Awards & Best of Show*
St. Francis Health Center – Robotics TV Campaign
Good Samaritan Hospital – Heart and Vascular Print Campaign*
Good Samaritan Weight Management Center – Radio

Silver Awards
St. Francis Health Center – Robotics Homepage
The Ohio State University Medical Center – Cancer.OSU.edu
Good Samaritan Medical Center/Western Ridge – Print “Foot”

Bronze & Merit Awards
Bethesda Medical Center Arrow Springs – Medical Maladies
St.Francis Health Center – Robotics Print “Gynecology”
The Ohio State University Medical Center – Olympic TV Campaign
Good Samaritan Medical Center/Western Ridge – Outdoor “Skull”

Northlich has received the following Aster Awards:

Gold Awards
Good Samaritan Hospital – Heart and Vascular Print Campaign
Good Samaritan Medical Center Western Ridge – Print Campaign
The Ohio State Medical Center – Buckeye Babies

Silver Awards
Bethesda Medical Center Arrow Springs – Medical Maladies
Good Samaritan Hospital – Heart & Vascular Outdoor Campaign
Good Samaritan Medical Center/Western Ridge – Outdoor Campaign
Good Samaritan Hospital – Incontinence Posters

the rehavior® movement starts here


about us

We could likely go on and on about ourselves, like a typical agency, but instead we’ll stop now, because chances are you’re here for a reason.

3 guesses (as we impress you with the insight we’re known for!)

1. You’re looking for advertising. So we should say right now that we’re not an ad agency. We’re a brand engagement agency. Yes, we play on every consumer canvas imaginable—from digital to TV to sidewalks—to reach consumers at every touch point, but we’re not about producing advertising. We’re about inspiring consumer actions that drive engagement with your brand. (Advertising is just one of the ways we do that.)

2. You’re looking for an agency that does more than get consumers to think warm and fuzzy thoughts about your brand. While other agencies consider it their job to change consumer perception, Northlich considers it our job to change actual behavior (read: think warm and fuzzy thoughts then buy your brand). It’s how we create sustainable brand growth for our clients. and it’s a little something we call rehavior®.

3. You’re looking for brilliance. We have some of the most creative and strategic minds in the industry, all working together in what we call “Villages “ to combine multiple talents and functionalities to work on a single account–yours.

In a hurry and want nothing but the facts? Click here for one little document that includes so much.

Find out how we can help you turn brand-neutral consumer behavior into passionate consumer engagement.

See our award-winning creative.

leaders

Our leaders fully embrace the values, principles and purpose of Northlich. After reading about them, feel free to connect with them thru LinkedIn, Twitter, or heck, even a phone call.

kathy selker president and CEO

Kathy brings a unique background as an agency leader with several decades of business and financial experience. She joined Northlich in 2000 and was serving as chief operating officer when she took the top job in January 2008. In addition, she has 20 years of leadership and hands-on experience with major corporations such as Arthur Anderson & Company (now Accenture), Federated Department Stores (now Macy’s) and Coca-Cola Bottling Group (now part of Coca-Cola Enterprises).

	jason ruebel chief integration officer
	Jason joined the agency after nearly 14 years of focus in brand development through the digital, direct, and relationship marketing fields. As the leader of brand engagement, Jason’s focus is on ensuring the delivery of exceptional client service that drives business results and providing world-class service and leadership to our client partners.  Jason’s experience includes [...]

	jeffrey warman executive creative director
	Everyone expects an Executive Creative Director to be brilliant. To see things that others just don’t see. To shape and mold good work into great work. Jeff Warman does all of those expected things. What’s maybe not so expected is for an Executive Creative Director to be warm and engaging, to genuinely care about the people who work for him and to put his own creative ego aside.

	jennifer mooney executive communications director
	Jennifer Mooney has spent the majority of her career in the communications business. She served as an executive in the media business – specifically cable TV – during the media revolution as the industry deployed phone service, high speed data and more than 300 fully interactive channels and mobile. The early days gave her a [...]

	tammy monroe, APR vice president, director of public relations
	With more than 15 years of public relations experience, Tammy has proven that her marketing, writing, media relations and social media skills enable her to successfully manage and implement communications programs that deliver outstanding results. She is an energetic problem solver with the ability to concentrate on individual details while maintaining a focus on the [...]

	amie becker vice president, director of connection planning
	Amie Becker has spent her career honing and expanding her media knowledge, strategic planning and in-depth research and analysis across all media channels. With more than 15 years of experience, she is an expert in her field and takes pride in consistently exceeding client expectations. As vice president/director of Connection Planning, Amie is charged with [...]

	heather smith vp ǀ director of human resources
	We think of Heather as the company ambassador. Her contagious enthusiasm and entrepreneurial approach to the organizational process fosters a stimulating work environment at Northlich. As a key member of the executive leadership team, she brings more than 15 years of experience developing dedicated employees. Heather is responsible for recruiting and retaining top talent. She [...]

	stephanie kirschner vp | controller
	Stephanie believes that you can’t focus on the big picture without paying attention to the thousands of tiny details necessary to create it. She applies this philosophy to her leadership role within the agency’s finance and information technology departments. Stephanie brings more than 20 years of corporate experience in accounting, financial operations, risk management and [...]

our values

We do our best to live our values every day. It’s not always easy, but it’s always worth it.

GREATNESS
We refuse to settle for mediocrity and are rarely completely satisfied with our work. For us, greatness is not a final destination, but something we are always reaching toward.

PASSION
We have an all-consuming and contagious passion for what we do. This might be business, but for us, it’s also personal.

COURAGE
We have the courage to stand up for what is right and admit when we are wrong. We will not shy away from taking risks, stepping out of our comfort zone or fighting for big ideas if it will make the end result stronger.

SELFLESSNESS
We embrace the “we” before “me” attitude and reward those who edify others. We believe the insight and idea should guide the work, not someone’s personal agenda.

TRANSPARENCY
We appreciate honesty, accessibility, timely feedback and minds that are open to new ways of thinking and doing.

our purpose

Our purpose is to “lift” brands, consumers, clients and each other.

In aeronautical terms “lift” is the force that opposes the weight of an airplane and keeps it in the air. See that little airplane cursor you’re flying around our site? Lift is keeping that up.

We strive to be a force that:

• lifts brands to a higher, more relevant place
• lifts consumers through “useful” ideas
• lifts our clients to success
• lifts each other to be our best

our principles

Some things are extremely important to us. Things that we will always do and, conversely, things we’ll never do. These are our principles.

• We are unapologetically optimistic, and we seek clients and associates who share our positive spirit.
• We want to work with clients and brands that are interested in helping consumers-not just extracting money from them.
• We believe that engaging consumers means creating work that goes beyond delivering a traditional product benefit. We strive to create work that delivers utility-something that makes it truly useful to the audience.
• We live for the “wow” response. If we had our way, we would surprise clients and co-workers (in a good way) every day.
• We put people before things when making business decisions.
• We approach new client relationships in the spirit of mutuality-we believe the fit has to be right for both parties, and it can’t just be about “winning the business.” To that end, we:
  • view speculative creative as a sometimes necessary evil and as the exception-not the rule-in new business;
  • prefer to present one foundational behavior-changing platform idea in place of the usual spec work;
  • and, we ask clients to provide us with references on them as a business partner.
• We operate best as an idea collective and to that end we don’t compete internally-we save our competitive spirit for helping our clients beat their rival brands.
• We believe that an idea must be nurtured and protected in order to reach its full potential, so we politely insist on presenting our own work to any and all decision makers.
• We believe that execution matters, and that both client and agency have to be satisfied with the idea and the execution. In situations where we can’t reach mutual agreement, we will go for a third alternative.
• We don’t shy away from “hard” conversations, and we will always share the good and the bad internally and externally.
• We believe in servant leadership-we hold our leaders accountable for helping our people realize their full potential.
• We aim to make our clients’ jobs more fun. In fact, we aim to make our own jobs fun.

And we mean it.

our clients