3 guesses (as we impress you with the insight we’re known for!)

1. You’re looking for advertising. So we should say right now that we’re not an ad agency. We’re a brand engagement agency. Yes, we play on every consumer canvas imaginable—from digital to TV to sidewalks—to reach consumers at every touch point, but we’re not about producing advertising. We’re about inspiring consumer actions that drive engagement with your brand. (Advertising is just one of the ways we do that.)

2. You’re looking for an agency that does more than get consumers to think warm and fuzzy thoughts about your brand. While other agencies consider it their job to change consumer perception, Northlich considers it our job to change actual behavior (read: think warm and fuzzy thoughts then buy your brand). It’s how we create sustainable brand growth for our clients. and it’s a little something we call rehavior.

3. You’re looking for brilliance. We have some of the most creative and strategic minds in the industry, all working together in what we call “Villages “ to combine multiple talents and functionalities to work on a single account–yours.

In a hurry and want nothing but the facts? Click here for one little document that includes so much.

Find out how we can help you turn brand-neutral consumer behavior into passionate consumer engagement.

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GREATNESS
We refuse to settle for mediocrity and are rarely completely satisfied with our work. For us, greatness is not a final destination, but something we are always reaching toward.

PASSION
We have an all-consuming and contagious passion for what we do. This might be business, but for us, it’s also personal.

COURAGE
We have the courage to stand up for what is right and admit when we are wrong. We will not shy away from taking risks, stepping out of our comfort zone or fighting for big ideas if it will make the end result stronger.

SELFLESSNESS
We embrace the “we” before “me” attitude and reward those who edify others. We believe the insight and idea should guide the work, not someone’s personal agenda.

TRANSPARENCY
We appreciate honesty, accessibility, timely feedback and minds that are open to new ways of thinking and doing.

In aeronautical terms “lift” is the force that opposes the weight of an airplane and keeps it in the air. See that little airplane cursor you’re flying around our site? Lift is keeping that up.

We strive to be a force that:

• lifts brands to a higher, more relevant place
• lifts consumers through “useful” ideas
• lifts our clients to success
• lifts each other to be our best

• We are unapologetically optimistic, and we seek clients and associates who share our positive spirit.
• We want to work with clients and brands that are interested in helping consumers-not just extracting money from them.
• We believe that engaging consumers means creating work that goes beyond delivering a traditional product benefit. We strive to create work that delivers utility-something that makes it truly useful to the audience.
• We live for the “wow” response. If we had our way, we would surprise clients and co-workers (in a good way) every day.
• We put people before things when making business decisions.
• We approach new client relationships in the spirit of mutuality-we believe the fit has to be right for both parties, and it can’t just be about “winning the business.” To that end, we:
  • view speculative creative as a sometimes necessary evil and as the exception-not the rule-in new business;
  • prefer to present one foundational behavior-changing platform idea in place of the usual spec work;
  • and, we ask clients to provide us with references on them as a business partner.
• We operate best as an idea collective and to that end we don’t compete internally-we save our competitive spirit for helping our clients beat their rival brands.
• We believe that an idea must be nurtured and protected in order to reach its full potential, so we politely insist on presenting our own work to any and all decision makers.
• We believe that execution matters, and that both client and agency have to be satisfied with the idea and the execution. In situations where we can’t reach mutual agreement, we will go for a third alternative.
• We don’t shy away from “hard” conversations, and we will always share the good and the bad internally and externally.
• We believe in servant leadership-we hold our leaders accountable for helping our people realize their full potential.
• We aim to make our clients’ jobs more fun. In fact, we aim to make our own jobs fun.

And we mean it.