cultural storms

The Next New Normal Goes Social
Posted by: Northlich, | January 14, 2010 at 1:42 pm

As you may know from recent posts, we’ve been carefully studying consumer frugality for nearly a year now. We’ve traveled from coast to coast talking with consumers, CMOs and research experts to get a better grasp on how consumer behavior is changing due to the recession and what that means for leading brands and even [...]

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More than Segments: A Musing on Post-Recession Consumer Complexities
Posted by: miguel sanchez, rehaviorist | November 9, 2009 at 4:03 pm

Understanding the “how” and “why” of consumer decision making has always been a challenge. The recession further complicated it. One would never know it, however, reading the litany of articles that have come out over the last few years concerning the evolving recessionary consumer. […}

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Meet the Consumer Halfway
Posted by: miguel sanchez, rehaviorist | October 30, 2009 at 7:21 am

If you were to ask anyone what his/her favorite ketchup, laundry detergent, or chocolate is, odds are, you will get an immediate response. The odds are even better that the product will be branded. (Think Heinz, Tide, and Hershey’s.) This is hardly surprising. Brands have worked tirelessly to convince consumers that their respective products are [...]

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Grocery Cart Headaches
Posted by: Northlich, | October 28, 2009 at 1:32 am

It’s true. Grocery shopping has turned into a painful process. Clipping coupons, scouring multiple stores, all for 25¢ off your favorite branded item. The pain does subside after that glorious feeling at the checkout counter when your bill is $15 or even $30 cheaper because of your efforts. But the pain returns during the next [...]

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Pretty Girls, Party Scenes, Big Bottles?
Posted by: Northlich, | October 7, 2009 at 9:50 am

What do these three things have in common?
They are the essence of nearly every Spirits ad created over the last decade. Not convinced? Let us prove it. You can create your ad with the Generic Vodka Ad Generator. Just answer five simple questions and then you too can be considered a spirits marketing pro.
So how’d [...]

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