cultural storms

Northlich’s 60 Second Impact – February 2011
Posted by: Northlich, | February 9, 2011 at 1:18 pm

60 Seconds of Information Impacting You and Our Fast Forward Economy. Featured articles: 1. How to Solve Your Company’s Most Important Crisis 2. The Grateful Dead And The Beatles: Are They Our New Marketing Gurus? 3. The 60-Second Close: We May Have The Answer For You [...]

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Consumer Habits After the Economic Crisis
Posted by: kathy selker, president and CEO | October 26, 2010 at 1:23 pm

Northlich was recently honored to be recognized as experts on American consumer behavior when six journalists with publications from Germany visited the Cincinnati region as part of a tour organized by the Cincinnati Chamber of Commerce.  Our Chief Strategy Officer, Brian Newberry, shared Northlich’s in-depth study on “The Next New Normal; How Consumers Will Reset after [...]

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Breaking the Consumer Trance with Mind-altering Messaging
Posted by: katy garibay, senior word of mouth marketing strategist | October 1, 2010 at 7:06 am

When’s the last time you tried a new restaurant, product or service simply because a friend or family member recommended it? Word of Mouth (WOM)Marketing has always been, and always will be, the most effective way to incite trial among new consumers. It’s something we believe at Northlich to the core of our being. [...]

blog, cultural storms, rehavior, social media      comments: 0

(Not) Eating Well – Learning from 5th Graders
Posted by: Northlich, | August 24, 2010 at 11:10 am

Back-to-school season is again upon us. Exhaustive school-supplies lists in hand, parents are undoubtedly worrying about how to frugally prepare for their children’s return to academia. Children, meanwhile, are replacing their carefree, reckless abandon of summer with dread and apprehension. Unfortunately, neither group is thinking about what back-to-school means for children’s waistlines.

blog, cultural storms, rehavior, unique capabilities      comments: 0

Northlich’s 60 Second Impact – July 2010
Posted by: Northlich, | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy. 60 Second Articles: 1. Crack The Marketing Code By Answering These 10 Critical Questions 2. Look Who’s Talking — Not The Movie 3. The 60 Second Close: Is It Time For “Retro” Marketing? [...]

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