cultural storms

Pretty Girls, Party Scenes, Big Bottles?
Posted by: Northlich, | October 7, 2009 at 9:50 am

What do these three things have in common? They are the essence of nearly every Spirits ad created over the last decade. Not convinced? Let us prove it. You can create your ad with the Generic Vodka Ad Generator. Just answer five simple questions and then you too can be considered a spirits marketing pro. [...]

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What about the other 1/3?
Posted by: miguel sanchez, rehaviorist | August 17, 2009 at 11:14 am

As I noted in my previous post, two-thirds of Americans are classified as overweight or obese. Anyone can Google obesity and find a wealth of information about that population segment. Do they eat fast food? Yes. Do they get enough exercise? No. Do they want to change? Maybe. [...]

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Evolution of Value
Posted by: Northlich, | August 3, 2009 at 11:09 am

It’s important to understand how consumers are thinking about value when it comes to your products and categories. Our Frugality 2.0 research sought to uncover how consumers are redefining value during this recession. But before we can reveal the new meaning of value, we first must understand how it has evolved over the years. […}

cultural storms      comments: 4

Understanding this Recession from the Consumers’ Point of View
Posted by: Northlich, | June 23, 2009 at 2:07 pm

I’ve been giving presentations all over the country for the past couple of months on Frugality 2.0 talking with clients and prospects about this recession and its impact on certain categories and brands. Through my travels I’ve been faced with lots of tough questions like “How are consumers redefining value?” “Which recessionary behaviors will stick?” “What brands or categories are safe?” [...]

cultural storms      comments: 2

Chasing Cultural Storms Together
Posted by: Northlich, | May 28, 2009 at 3:33 pm

I’ve never thought of myself as a storm chaser. In fact, my husband would probably call me a storm coward – that thunder cracks and I’m in the bathroom assuming the tornado drill position I learned in the first grade. Little did I know that was all about to change… It’s an average Monday when [...]

cultural storms      comments: 1

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