cultural storms

Obesity in America—From Battling an Epidemic to Staging a Revolution
Posted by: Northlich, | May 12, 2010 at 1:45 pm

Years ago, “obesity in America” was a good topic gateway into a new diet or exercise fad explanation. Then obesity rates rose dramatically in every state and people began noticing that countless children were too overweight to properly enjoy recess. Obesity became the next dangerous American epidemic. [...]

blog, cultural storms      comments: 2

Meet Me Half Way
Posted by: Northlich, | February 22, 2010 at 1:06 pm

One of the most unexpected findings in our consumer Frugality research was just how determined today’s consumers are. They’re willing to go that extra mile to buy a product they love. But being loyal equals hunting for deals, (i.e., shopping at three or four retailers, subscribing to online coupon networks and setting aside time each [...]

blog, cultural storms      comments: 1

360 degree trading shifts
Posted by: Northlich, | February 3, 2010 at 11:51 am

It’s an economical whirlwind of trading up, down, off and out and consumers are exhausted! Tune in to watch this week’s frugality video which highlights consumer trading shifts and opportunities for marketers and brands alike.

blog, cultural storms      comments: 0

The New Definition of Value
Posted by: Northlich, | February 2, 2010 at 11:21 am

Consumers are redefining what value means in today’s economy. Check out our latest video to learn what this means for your brand.

blog, cultural storms      comments: 0

The Next New Normal Goes Social
Posted by: Northlich, | January 14, 2010 at 1:42 pm

As you may know from recent posts, we’ve been carefully studying consumer frugality for nearly a year now. We’ve traveled from coast to coast talking with consumers, CMOs and research experts to get a better grasp on how consumer behavior is changing due to the recession and what that means for leading brands and even [...]

blog, cultural storms      comments: 0

latest posts

blog categories

contact