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The Growing Trend of Retailer-Exclusive Brands
Posted by: rachael jarnagin, PR assistant account manager | July 12, 2010 at 11:34 am

In efforts to gain market share and boost sales, more and more companies are creating customized brands that are being sold exclusively by select retail partners.
Mark Willis, Northlich’s chief conversation officer, is quoted in a recent article  in the Business Courier of Cincinnati about this rising trend and how the strategy is a win-win for companies and [...]

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Northlich Promotions Reflect Client Growth and Evolution
Posted by: rachael jarnagin, PR assistant account manager | July 7, 2010 at 1:50 pm

CINCINNATI (July 7, 2010) – Northlich has named two agency veterans to new posts to meet the demands of its continued growth. The award-winning brand engagement agency has named Brian Newberry to Chief Strategy Officer and Angie Fischer to Vice President, Director of Brand Engagement. 
“These promotions reflect our focus on the two most important elements [...]

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Think Big, Create Big
Posted by: Northlich, | May 26, 2010 at 7:36 am

After just four months of planning and execution Northlich launched a massive integrated campaign to promote the arrival of Powerball in Ohio, driven by the insight that Ohioans want more chances to win it really big. We swung for the fences with a strategy different than most states (launch Powerball as its own unique entity rather than cross-promoting with Mega Millions) and some risky creative (the TV was filmed in a public area and we only had one take to get our shots). [...]

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Only Cincinnati Agency to Win District Gold Addy Awards
Posted by: preeti thakar, account supervisor | May 19, 2010 at 8:54 am

Northlich was honored with eight awards, including three coveted Gold Awards at the 2009-2010 District 5 Regional ADDY Competition. [...]

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A Proud Moment
Posted by: kathy selker, president and CEO | May 15, 2010 at 9:52 am

If you haven’t heard already…we’re the only Cincinnati agency to win a Gold Addy and therefore the only work to qualify for the National ADDY Awards. I couldn’t be more proud of our talented team. Thank you to our clients who have afforded us these opportunities.
Gold Awards
Hunters Pile of Money for the Kentucky Lottery Corporation
A Little Luck, A [...]

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