Mark Willis, Northlich’s chief conversation officer, is quoted in a recent article  in the Business Courier of Cincinnati about this rising trend and how the strategy is a win-win for companies and its retailers.

To read the full story, click here.

“These promotions reflect our focus on the two most important elements of client management – developing strategies that change consumer behavior and fostering brand engagement,” said Kathy Selker, President and Chief Executive Officer.

Chief Strategy Officer

Brian Newberry has been tapped as Northlich’s first Chief Strategy Officer.  As the architect of Northlich’s proprietary strategic planning approach, Rehavior™, Newberry will be responsible for leading strategic planning, insight development and analytics for all clients and media channels. He had previously served as the agency’s Chief Brand Engagement Officer.

Newberry is a 25-year advertising and marketing veteran who specializes in creating campaigns that drive measurable behavioral change.  His constant quest for new ideas and behavior changing strategies has revitalized brands like Long John Silvers, Bird’s Eye Foods, Motrin IB, TheraFlu, Gorton’s Foods and General Mills.  He was the strategic leader of the highly successful stand campaign, which empowered anti-smoking activists to reduce tobacco use in Ohio by 40 percent in five years.  Prior to joining Northlich in 2002, Newberry worked for nationally recognized agencies Doner, The Gotham Group and Publicis.  He has also served as Vice President of Marketing for OfficeMax, where he developed the strategic blueprint that turned a start-up division into a $120MM cash cow in just 18 months.

Newberry serves on the board of the Cincinnati Symphony Orchestra and holds a B.A. in Journalism from the University of Georgia, Grady College of Journalism.

Vice President, Director of Brand Engagement

Angie Fischer has been promoted to Vice President, Director of Brand Engagement.  In this new role, she will lead all agency brand engagement communications.  She had previously directed Northlich’s health care professional communications to dermatologists, veterinarians and health care educators for consumer brands including Olay, Head & Shoulders, Gillette, Always, Tampax and Iams.  

Fischer is a 14-year marketing and brand engagement veteran who specializes in bringing unique customer insights to life.  Prior to joining Northlich in 2009, Fischer served as an account director at GyroHSR, where she managed integrated marketing campaigns for the agency’s largest accounts — First Data and Bright House Business Solutions.  She also helped establish the HSR Business-to-Business office in Chicago as a group vice president.  Fischer has extensive digital experience and has worked for nationally recognized companies; Broadbase, E.piphany Inc. and Bridge Worldwide.

She holds a B.A. in Psychology from Harvard University.

It looks like the big thinking has paid off as initial sales results have been phenomenal – no doubt aided by a $212 million dollar jackpot the opening weekend of sales. The integrated campaign featuring Powerball characters can be seen on TV, digital OOH, wallscapes, banner ads, a dedicated microsite, and tons of retail POS. We also conducted a state-wide flash mob tour the day before tickets went on sale to help drive awareness, consumer engagement and media coverage.  The team hit up nine cities across the state popping up on college campuses, at sporting events and key retailer locations.

Click here to check out some coverage of Northlich and the Ohio Lottery’s efforts in a profile of the Powerball launch in Lottery Insights May issue.

CINCINNATI (May 21, 2010) – Northlich, a brand engagement agency with offices in Cincinnati, Columbus and Cleveland, was honored with eight awards, including three coveted Gold Awards at the 2009-2010 District 5 Regional ADDY Competition. The Regional ADDY Awards feature a compilation of the best advertising work completed in the region during 2009, including Ohio, Indiana, and Kentucky.  Northlich’s three gold awards were the only work from Cincinnati to automatically qualify for the National ADDY Awards competition.

“It’s always nice to be recognized by the advertising industry for the time and dedication our staff has committed to this work,” said Jeffrey Warman, Executive Creative Director at Northlich. “These awards are a true testament to our clients who have shared our passion for creating exciting work for their brands.”

Northlich was recognized in a variety of categories for its works across several industries.

Gold Awards

Hunters Pile of Money for the Kentucky Lottery Corporation

A Little Luck, A Little Fun Hot Dog Bazooka for the Kentucky Lottery Corporation

Hunters Pile of Money & Hunters Track for the Kentucky Lottery Corporation

Silver Awards

Magical Place New Seafood Meals for Birds Eye Foods

A Little Luck, A Little Fun Hot Dog Bazooka for the Kentucky Lottery Corporation

Northlich Spirits Microsite Vodka Ad Generator for Northlich self promotion

True Value of PR for Northlich self promotion

Hunters Track for the Kentucky Lottery Corporation

Gold Awards

Hunters Pile of Money for the Kentucky Lottery Corporation

A Little Luck, A Little Fun Hot Dog Bazooka for the Kentucky Lottery Corporation

Hunters Pile of Money & Hunters Track for the Kentucky Lottery Corporation

Silver Awards

Magical Place New Seafood Meals for BirdsEye Foods

A Little Luck, A Little Fun Hot Dog Bazooka for the Kentucky Lottery Corporation

Northlich Spirits Microsite Vodka Ad Generator for Northlich self promotion

True Value of PR for Northlich self promotion

Hunters Track for the Kentucky Lottery Corporation

At the 2010 Central Ohio Public Relations Society of America (PRSA) PRism Awards, Northlich took away Best of Show for its redesign of White Castle’s Web site, www.whitecastle.com. Northlich also received three PRism Awards and one Award of Excellence for social media, media relations and integrated marketing communications programs.

The awards annually recognize exceptional public relations programs created by professionals from the Columbus area. These awards show that public relations is an important component to successful integrated marketing programs, and that our public relations team delivers top-notch work.

That’s why Lisa Fiessinger, our new CFO, is such a find. A Six Sigma Certified Black Belt, Lisa brings decades of domestic and global experience in financial, quality, client and operational roles for GE Aircraft Engines and GE Capital. But that’s only the beginning.

When Lisa isn’t helping Northlich grow our presence nationally—with her strategic financial stewardship—she’s playing any one of her other multiple roles. From providing meals to the economically disadvantaged as board president for Our Daily Bread to supporting her two athletic sons at college and high school sporting events, Lisa is the quintessential superwoman.

It’s one of the many reasons I can’t think of anyone I’d rather have helping guide the financial future of our agency. Welcome, Lisa.

That’s why I’m thrilled to announce that media veteran Clyde Boyce has joined Northlich. In addition to being a multimedia guru, and a great listener, Clyde can simultaneously charm and argue strategy with clients, which is a rare (and underrated) talent in this industry.

In his Vice President role, Clyde will head our Connection Planning team of media strategists and buyers. In addition to his series of past wins that include helping establish Travelocity as one of the world’s leading travel provider sites, Clyde has been swiftly adding a series of more recent wins for our clients, including a major greeting card brand and national fast food chain. His robust approach to media strategy identifies and utilizes all cross-channel touchpoints to reach the most consumers possible, and drive a higher level of brand engagement.

For quite some time, Northlich has been looking for someone who has an in-depth knowledge of the media landscape and can help us create the kind of multimedia brand engagement that has the potential to become a larger part of consumers’ lives. We found it in Clyde. I can’t think of a better person to guide our future media strategy.

Ann Mowad joins Northlich as a management supervisor in the Health & Wellness Village in Columbus, working with clients including The Ohio State University Medical Center, Cardinal Health and St. Francis Health Center. She brings 17 years experience in healthcare marketing and communications to Northlich, specifically helping brands deliver messages and changing the perceptions of consumers, physicians and other constituent groups. Ann is a proud graduate of The Ohio State University where she earned a B.S. in Medical Communications and Franklin University where she graduated with an M.S. in Marketing and Communications.

Northlich has hired Damon Smith as an account supervisor in the Influencer Village. With 10 years experience in the interactive marketing and consumer relationship marketing arenas, he will be leading the IAMS professional influencer program. Prior to joining Northlich, Damon began his advertising career at Bridge Worldwide where he spent eight years in account management working on P&G accounts for brands such as Bounty, Charmin, Luvs, Pringles and the brandSAVER program before becoming a CRM planner for Abbott Nutrition, working with the Similac, Pedialyte and PediaSure brands to help drive consumer engagement for the brand’s CRM programs. Damon is a graduate of Ohio University where he received his B.A. in Communications.

Betty Hull joins Northlich on a part-time basis as a senior public relations consultant working on many of the agency’s public affairs and corporate communication initiatives, including crisis communications; community, business and regional development projects; executive media training and messaging; as well as supporting new business development efforts. She brings more than 13 years experience providing communications, media, government relations and strategic consulting support to Northlich. She currently serves on the Board of Trustees for the Tall Stacks Commission, the East Walnut Hills Assembly and the Kidney Foundation of Greater Cincinnati, where she is the incoming Chair. Betty graduated from Miami University with a B.A. in Political Science and a minor in Law and Commerce.

Northlich has hired Myco Nguyen as an assistant account manager in the Retail Village, working on client services for Long John Silver’s and the Ohio Lottery Commission. She has held various internships in direct marketing and communications roles, serving clients such as Bath & Body Works and The Lubrizol Corporation prior to joining Northlich. Myco graduated from The Ohio State University with a B.A. in Strategic Communications and a minor in French for Professionals.

Maria Reithman is Northlich’s newest assistant account manager in the Health & Wellness Village in Columbus. She will be supporting clients such as The Ohio State Medical Center and Cardinal Health.  A versatile marketing communications professional, Maria held multiple internships at various agencies throughout Columbus, serving clients such as Premier Health Partners, Cardinal Health and CARE pharmacies before joining Northlich. Maria graduated Summa Cum Laude from The Ohio State University with a B.A. in Strategic Communications and a minor in Design.

About Northlich

Northlich is a brand engagement agency specializing in Rehavior™, our proprietary approach that changes not simply perception, but behavior. We do this by connecting people with brands however, whenever and wherever they choose for leading marketers around the world. Northlich is headquartered in Cincinnati with offices in Columbus and Cleveland. For more information, visit www.northlich.com.

CINCINNATI (February 25 2010) – Northlich, a leading brand engagement agency, has named Lisa Fiessinger as its new chief financial officer. Fiessinger will oversee the agency’s accounting, finance, human resources and contract management departments, and provide strategic oversight to improve efficiencies across the agency as it grows its presence nationally.

Fiessinger started her finance career at GE Aircraft Engines in their Financial Management Program and spent 10 years working her way up through the company. She spent the next 14 years in financial, quality, client and operational roles at the leading global financial services business, GE Capital. Most recently, Fiessinger was COO/CFO of Warmbat Australia, a privately-owned shoe company where she set up the company’s first manufacturing solutions to improve quality control and implemented a new e-commerce program and site.

As a senior manager of regional operations for GE Capital, Fiessinger oversaw a $130MM operating budget to manage facility managers across numerous domestic and international sites. She was named Project Champion for new site developments in the Philippines, Monterrey and Guatemala, with investment spends of over $20 MM. In her prior posts with GE Capital, Fiessinger was recognized for implementing new reporting systems that lowered costs and improved efficiencies.

“Lisa’s accomplishments with global companies and strategic financial management make her an excellent fit for Northlich as we continue to identify aggressive growth opportunities,” said Kathy Selker, CEO and president of Northlich. “I’m thrilled she has joined our established executive team.”

Fiessinger is a Six Sigma Certified Master Black Belt and proudly serves as the board president for Our Daily Bread. She lives in Mason with her husband and can be found at numerous Wittenberg or Moeller sporting events supporting her two athletic sons.  

Learn more about Lisa on LinkedIn.