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Northlich’s 60 Second Impact – July 2010
Posted by: brian newberry, chief strategy officer | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1.  Crack The Marketing [...]

blog, cultural storms, northlichin', rehavior      comments: 0

The Growing Trend of Retailer-Exclusive Brands
Posted by: rachael jarnagin, PR assistant account manager | July 12, 2010 at 11:34 am

In efforts to gain market share and boost sales, more and more companies are creating customized brands that are being sold exclusively by select retail partners.
Mark Willis, Northlich’s chief conversation officer, is quoted in a recent article  in the Business Courier of Cincinnati about this rising trend and how the strategy is a win-win for companies and [...]

blog, news, northlichin'      comments: 0

And Best of Show Goes to…
Posted by: kathy selker, president and CEO | April 26, 2010 at 8:00 am

Winning Best of Show isn’t something we brag about – it’s a tribute to our clients for the trust they give us to strengthen their brands, and to our team of talented communications professionals who strive to push creative thinking and drive results.

At the 2010 Central Ohio Public Relations Society of America (PRSA) PRism Awards, Northlich took away Best of Show for its redesign of White Castle’s Web site, www.whitecastle.com. Northlich also received three PRism Awards and one Award of Excellence for social media, media relations and integrated marketing communications programs. [...]

news, northlichin'      comments: 0

Introducing our new CFO/Superwoman, Lisa Fiessinger
Posted by: kathy selker, president and CEO | April 1, 2010 at 8:51 am

That a CFO can provide financial stewardship should be a given, but warmth, extroversion, creativity, strong values, and a commitment to community are all pleasant surprises.

That’s why Lisa Fiessinger, our new CFO, is such a find. A Six Sigma Certified Black Belt, Lisa brings decades of domestic and global experience in financial, quality, client and operational roles for GE Aircraft Engines and GE Capital. But that’s only the beginning. [...]

news, northlichin'      comments: 0

Introducing our new Media Strategy Guru, Clyde Boyce
Posted by: kathy selker, president and CEO | March 29, 2010 at 10:22 am

Not everyone can challenge a room full of clients and still win their hearts (and business) in the end.

That’s why I’m thrilled to announce that media veteran Clyde Boyce has joined Northlich. In addition to being a multimedia guru, and a great listener, Clyde can simultaneously charm and argue strategy with clients, which is a rare (and underrated) talent in this industry. [...]

news, northlichin'      comments: 1

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