northlichin’

Introducing our new Media Strategy Guru, Clyde Boyce
Posted by: kathy selker, president and CEO | March 29, 2010 at 10:22 am

Not everyone can challenge a room full of clients and still win their hearts (and business) in the end.

That’s why I’m thrilled to announce that media veteran Clyde Boyce has joined Northlich. In addition to being a multimedia guru, and a great listener, Clyde can simultaneously charm and argue strategy with clients, which is a rare (and underrated) talent in this industry. [...]

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Introducing Frank Moricca
Posted by: kathy selker, president and CEO | November 11, 2009 at 3:40 pm

This is a very special industry. The best among us have a passion for the work, an unwavering dedication to our clients and an unfailing commitment to our people, most of all. I met Frank Moricca almost six years ago and I knew immediately that he was indeed in that rare number. He has been [...]

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Award Shows are for Losers
Posted by: jeffrey warman, executive creative director | September 23, 2009 at 1:16 pm

My wife (McWarman) and I were in Chicago recently to attend the Chicago Creative Club advertising awards show. Those organizing the event called it the “No Show” and proclaimed it like no other awards show out there. They chose to have the event concert style at The Riviera, an old theatre (minus the seats) in [...]

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The Art and Science of Pricing
Posted by: kathy selker, president and CEO | September 14, 2009 at 10:33 am

Pricing strategy is a big and complex topic with far reaching applications and implications. As a Trustee for our community’s professional ballet company, we spend a lot of time and energy strategizing around ticket pricing scenarios. We have the twin goals of maximizing sales while also filling seats. So, we think about how much we [...]

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Community Building
Posted by: kathy selker, president and CEO | September 8, 2009 at 7:10 am

Fact #1: You can create a community anywhere. Even in a sports stadium. It just takes a little effort.  Fact #2: Everyone wants to belong. Those folks who are not joiners; those folks who are social recluses – they want to belong too, just differently. Fact #3: and this is really Fact #1, everyone wants [...]

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