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Think Big, Create Big
Posted by: Northlich, | May 26, 2010 at 7:36 am

After just four months of planning and execution Northlich launched a massive integrated campaign to promote the arrival of Powerball in Ohio, driven by the insight that Ohioans want more chances to win it really big. We swung for the fences with a strategy different than most states (launch Powerball as its own unique entity rather than cross-promoting with Mega Millions) and some risky creative (the TV was filmed in a public area and we only had one take to get our shots). [...]

blog, news      comments: 1

Re-Examining Consumer-Brand Relationships
Posted by: miguel sanchez, rehaviorist | May 20, 2010 at 9:29 am

The idiosyncrasies, both rational and irrational, of consumer-brand relationships often rival that of Hollywood’s most salacious couples. It is no wonder why those of us in the marketing community spend so much time trying to better understand them.

Consumers are not always ideal partners. They expect a lot from their brands, but are not always good at communicating their needs. When brands don’t deliver on some expectation, the consumer may employ the silent treatment, or worse, give in to another brand’s advances. The consumer of course, may say—“it’s not you, it’s me,” but we all know that’s a ruse. It’s always you. [...]

blog, rehavior      comments: 0

Only Cincinnati Agency to Win District Gold Addy Awards
Posted by: preeti thakar, account supervisor | May 19, 2010 at 8:54 am

Northlich was honored with eight awards, including three coveted Gold Awards at the 2009-2010 District 5 Regional ADDY Competition. [...]

Uncategorized, blog, news      comments: 0

A Proud Moment
Posted by: kathy selker, president and CEO | May 15, 2010 at 9:52 am

If you haven’t heard already…we’re the only Cincinnati agency to win a Gold Addy and therefore the only work to qualify for the National ADDY Awards. I couldn’t be more proud of our talented team. Thank you to our clients who have afforded us these opportunities.
Gold Awards
Hunters Pile of Money for the Kentucky Lottery Corporation
A Little Luck, A [...]

blog, news      comments: 0

Obesity in America—From Battling an Epidemic to Staging a Revolution
Posted by: miguel sanchez, rehaviorist | May 12, 2010 at 1:45 pm

Years ago, “obesity in America” was a good topic gateway into a new diet or exercise fad explanation. Then obesity rates rose dramatically in every state and people began noticing that countless children were too overweight to properly enjoy recess. Obesity became the next dangerous American epidemic. [...]

blog, cultural storms      comments: 1

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