rehavior

Understanding the Future Grocery Shopper
Posted by: preeti thakar, sr. account manager | January 19, 2010 at 11:07 am

UNDERSTANDING THE FUTURE GROCERY SHOPPER
Northlich and MRSI Release Research Results to Define the New Next Normal
CINCINNATI (January 19, 2010) – Northlich and Marketing Research Services, Inc.  (MRSI) announced today the availability of its highly-anticipated qualitative and quantitative research study results, which uncover today’s consumer grocery shopping attitudes and behaviors triggered by the recession and [...]

Uncategorized, news, press releases, rehavior      comments: 2

Loyalty, Inertia and Banks
Posted by: brian newberry, chief brand engagement officer | October 29, 2009 at 10:05 am

Banks — consumers love to hate them. We just conducted a survey of 550 consumers on their banking habits and analyzed over 100,000 online conversations. The findings were startling.
From our social media analysis, we saw negative sentiment scores exceeding 70% for most bank brands, passionate posts on the evils and unfairness of bank fees, and [...]

rehavior, social media      comments: 0

A Plea to the Agency That Won the NY Tobacco Control Pitch
Posted by: jeffrey warman, executive creative director | August 31, 2009 at 4:40 pm

Last week, we received the news that we had lost the pitch for the New York Tobacco Control account. Not an easy pill to swallow, for sure. This was no ordinary pitch. This was for an account we felt we were made for. And I thought we proved just that in the pitch, showing the passion [...]

northlichin', rehavior      comments: 7

Obesity—Affecting More Than Our Waistlines
Posted by: miguel sanchez, rehaviorist | July 21, 2009 at 6:52 am

Right now I’m sitting drinking some Oolong tea straight—no sugar or artificial sweeteners.  I skipped the aspartame because I want to avoid the cancer health officials tell me is coming, and I’m avoiding the sugar because I don’t want to become obese.
That’s right—obese.  I have spent the last few weeks pouring over obesity-focused papers and [...]

rehavior      comments: 2

Reciprocity, behavior change and lemonade.
Posted by: brian newberry, chief brand engagement officer | July 14, 2009 at 7:43 am

Changing consumer behavior requires a plan that pierces through consumer unconsciousness and paves the way for a new routine.  As I’ve stated in a previous post, new research has shown that 95% of consumer behavior is driven by the unconscious minds.  As marketers, our first job is to shake consumers into consciousness (unless, we are [...]

rehavior      comments: 1

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