rehavior

Northlich’s 60 Second Impact – July 2010
Posted by: brian newberry, chief strategy officer | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1.  Crack The Marketing [...]

blog, cultural storms, northlichin', rehavior      comments: 0

The Real Success Metric of Marketers
Posted by: brian newberry, chief strategy officer | June 21, 2010 at 9:47 am

It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]

blog, rehavior      comments: 1

Re-Examining Consumer-Brand Relationships
Posted by: miguel sanchez, rehaviorist | May 20, 2010 at 9:29 am

The idiosyncrasies, both rational and irrational, of consumer-brand relationships often rival that of Hollywood’s most salacious couples. It is no wonder why those of us in the marketing community spend so much time trying to better understand them.

Consumers are not always ideal partners. They expect a lot from their brands, but are not always good at communicating their needs. When brands don’t deliver on some expectation, the consumer may employ the silent treatment, or worse, give in to another brand’s advances. The consumer of course, may say—“it’s not you, it’s me,” but we all know that’s a ruse. It’s always you. [...]

blog, rehavior      comments: 0

Understanding the Future Grocery Shopper
Posted by: preeti thakar, account supervisor | January 19, 2010 at 11:07 am

UNDERSTANDING THE FUTURE GROCERY SHOPPER
Northlich and MRSI Release Research Results to Define the New Next Normal
CINCINNATI (January 19, 2010) – Northlich and Marketing Research Services, Inc.  (MRSI) announced today the availability of its highly-anticipated qualitative and quantitative research study results, which uncover today’s consumer grocery shopping attitudes and behaviors triggered by the recession and [...]

Uncategorized, news, press releases, rehavior      comments: 2

Loyalty, Inertia and Banks
Posted by: brian newberry, chief strategy officer | October 29, 2009 at 10:05 am

Banks — consumers love to hate them. We just conducted a survey of 550 consumers on their banking habits and analyzed over 100,000 online conversations. The findings were startling.
From our social media analysis, we saw negative sentiment scores exceeding 70% for most bank brands, passionate posts on the evils and unfairness of bank fees, and [...]

rehavior, social media      comments: 0

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