rehavior

A Plea to the Agency That Won the NY Tobacco Control Pitch
Posted by: jeffrey warman, executive creative director | August 31, 2009 at 4:40 pm

Last week, we received the news that we had lost the pitch for the New York Tobacco Control account. Not an easy pill to swallow, for sure. This was no ordinary pitch. This was for an account we felt we were made for. And I thought we proved just that in the pitch, showing the passion [...]

northlichin', rehavior      comments: 8

Obesity—Affecting More Than Our Waistlines
Posted by: miguel sanchez, rehaviorist | July 21, 2009 at 6:52 am

Right now I’m sitting drinking some Oolong tea straight—no sugar or artificial sweeteners.  I skipped the aspartame because I want to avoid the cancer health officials tell me is coming, and I’m avoiding the sugar because I don’t want to become obese.
That’s right—obese.  I have spent the last few weeks pouring over obesity-focused papers and [...]

rehavior      comments: 2

Reciprocity, behavior change and lemonade.
Posted by: brian newberry, chief strategy officer | July 14, 2009 at 7:43 am

Changing consumer behavior requires a plan that pierces through consumer unconsciousness and paves the way for a new routine.  As I’ve stated in a previous post, new research has shown that 95% of consumer behavior is driven by the unconscious minds.  As marketers, our first job is to shake consumers into consciousness (unless, we are [...]

rehavior      comments: 1

The consumer unconscious — why it matters to marketers
Posted by: brian newberry, chief strategy officer | May 29, 2009 at 12:54 pm

As marketers, most of the assumptions we have about consumer behavior are outdated. New research techniques and technologies (neuro-imaging) have shown that consumer unconsciousness is the driving force in how and why consumers buy. It seems counterintuitive, but 95% of all consumer behavior is driven by our unconscious minds. What follows is a quick primer [...]

rehavior      comments: 2

how we think about rehavior
Posted by: brian newberry, chief strategy officer | May 8, 2009 at 2:36 pm

What is the objective of most advertising communication? Usually, it’s “raise awareness,” “change perceptions,” generate trial.” Most campaigns are measured on their effectiveness in these areas, without a mention of the most significant impact to the bottom line: Consumer behavior.

rehavior      comments: 2

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