rehavior

Breaking the Consumer Trance with Mind-altering Messaging
Posted by: katy garibay, senior word of mouth marketing strategist | October 1, 2010 at 7:06 am

When’s the last time you tried a new restaurant, product or service simply because a friend or family member recommended it? Word of Mouth (WOM)Marketing has always been, and always will be, the most effective way to incite trial among new consumers. It’s something we believe at Northlich to the core of our being. [...]

blog, cultural storms, rehavior, social media      comments: 0

(Not) Eating Well – Learning from 5th Graders
Posted by: Northlich, | August 24, 2010 at 11:10 am

Back-to-school season is again upon us. Exhaustive school-supplies lists in hand, parents are undoubtedly worrying about how to frugally prepare for their children’s return to academia. Children, meanwhile, are replacing their carefree, reckless abandon of summer with dread and apprehension. Unfortunately, neither group is thinking about what back-to-school means for children’s waistlines.

blog, cultural storms, rehavior, unique capabilities      comments: 0

Northlich’s 60 Second Impact – July 2010
Posted by: Northlich, | July 26, 2010 at 2:15 pm

The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy. 60 Second Articles: 1. Crack The Marketing Code By Answering These 10 Critical Questions 2. Look Who’s Talking — Not The Movie 3. The 60 Second Close: Is It Time For “Retro” Marketing? [...]

blog, cultural storms, northlichin', rehavior      comments: 0

The Real Success Metric of Marketers
Posted by: Northlich, | June 21, 2010 at 9:47 am

It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]

blog, rehavior      comments: 1

Re-Examining Consumer-Brand Relationships
Posted by: Northlich, | May 20, 2010 at 9:29 am

The idiosyncrasies, both rational and irrational, of consumer-brand relationships often rival that of Hollywood’s most salacious couples. It is no wonder why those of us in the marketing community spend so much time trying to better understand them.

Consumers are not always ideal partners. They expect a lot from their brands, but are not always good at communicating their needs. When brands don’t deliver on some expectation, the consumer may employ the silent treatment, or worse, give in to another brand’s advances. The consumer of course, may say—“it’s not you, it’s me,” but we all know that’s a ruse. It’s always you. [...]

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