social media

Loyalty, Inertia and Banks
Posted by: brian newberry, chief strategy officer | October 29, 2009 at 10:05 am

Banks — consumers love to hate them. We just conducted a survey of 550 consumers on their banking habits and analyzed over 100,000 online conversations. The findings were startling.
From our social media analysis, we saw negative sentiment scores exceeding 70% for most bank brands, passionate posts on the evils and unfairness of bank fees, and [...]

rehavior, social media      comments: 0

One for the PR and social media nuts…
Posted by: lindsy delco, sr. account manager | May 28, 2009 at 3:40 pm

I’ve been using a new service called JournalistTweets. It’s worth checking out. The site is a free directory compiled from Cision’s media database of journalists who are on Twitter. You can search by industry and limited geography.
I like this concept because the new mode of pitching is moving to Twitter vs. e-mail. This is one [...]

social media      comments: 0

Classes You Won’t Want to Skip
Posted by: lindsy delco, sr. account manager | May 20, 2009 at 8:35 am

In advising several health and wellness clients on social media, I’ve come to love the SMUG website. It was created by Lee Aase, the social media manager at the Mayo Clinic in Minneapolis (and no, he’s not smug.) [...]

social media      comments: 0

Social Media point(s) of view
Posted by: lindsy delco, sr. account manager | May 4, 2009 at 10:33 am

While working with clients, I’m often asked to discuss social media – how to use it strategically, how to use it effectively, or just plain how to use it. Not being the shy and quiet type, I usually provide my thoughts on how social media could (or could not) be used to further engage a brand’s audience. Social media provides an influential tool to reach audiences online and in ways they already naturally engage. But, how, where and when (if at all) do you use social media tools? What is the best approach?

social media      comments: 0

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