Anyone in healthcare marketing can attest that hospitals face a number of challenges these days, but these obstacles can’t always be overcome in the traditional ways. With increasing competition, the rise of the digital space and a changing population, it takes a unique approach to surmounting them… it takes a movement. So when I saw Northlich had a “rehavior movement” I had to learn more.

Understanding consumers (and physicians for that matter) and going beyond just changing their perceptions—changing their behaviors—is really what hospitals need. Consumers don’t always go to the hospital of their choice; instead, they are often influenced by their physicians or insurance plans who tell them where to go. So it’s not necessarily easy to get them to change this behavior. Yet, Northlich has successfully done just that for a number of healthcare systems. Through its proprietary “rehavior” process, Northlich has found a way to break this automatic behavior. I was impressed with Northlich’s ability to gain audience insights that enable healthcare organizations to more effectively drive results.

Not only did Northlich’s unique capabilities catch my eye, but the fact they have a health and wellness village was intriguing as well. Few agencies focus on healthcare, so having a “village” of healthcare marketing experts as an extension of my hospital team would truly have been an asset. Unlike traditional agencies, Northlich works in client-centric villages, combining the talents of several functionalities into focused teams of experts. And now that I’m part of that village, I couldn’t agree more.

To find out how Northlich is transforming healthcare throughout the country, contact us at: http://www.northlich.com/contact-us/

The “Lost Generation” of which I speak is the missing ranks of 30-40 year old professional communication, advertising and public relations practitioners who decided (willingly or unwittingly) in 1999-2001 to get out of this crazy business. Much of this migration out and away from agency and corporate marketing communications came on the heels of the .com bust and a post 9/11 economic downturn.  Tens and possibly hundreds of thousands of early to mid 20-somethings found their way out of an industry and profession that had just a few years earlier held so much promise. The result—a huge and recognizable decade-sized void of missing professionals who would now be in their early to late 30s with 10-15 years of experience under their belts. And to be clear, this void will follow us through the next three decades until which time this Lost Generation would be collecting their lost (misspent) Social Security benefits.

And I’m afraid it’s happening again with more and more young (early 20-somethings) unable to find gainful employment in agencies and corporations  which if hiring today in a post-recession era do so more deliberately and slowly than ever before.

So what are we to do to fill this gap of missing experience, wisdom and competencies that often come with 10-15 years of work/life experience? 

At Northlich we’re raising our own. That’s right, we’re doing a better job of taking the incredibly bright 20-somethings we have right now and pushing, challenging, exposing and trusting that they can more quickly than ever step up and out into the bright spotlight. We do it every day with professional training, ever-growing assignments, more client-facing opportunities and added responsibilities for strengthening relationships and growing business. It’s our only choice … our best choice … and our best hope for success.

 So I guess the “Lost Generation” isn’t really lost after all. We just had to wait for them to graduate.  

 Apply to get hired at Northlich: 

 http://www.jobpath.com/csh/search.aspx?csh=CSH_Northlich&pubjobs=true&privjobs=true&int=false&cbRecursionCnt=1&cbsid=745660238cba463d803337069508fcbb-335970883-R4-4