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american greetings | love stages

american greetings love matters quiz

For more than 100 years, American Greetings has made it easy for consumers to find the perfect card to express, connect and celebrate with others. To help launch a new product for American Greetings, Northlich helped capture this feeling online through an interactive quiz that allowed consumers to assess their own personal “love stage”, which led them to a set of recommended greeting cards and corresponding retail locations. In just one month, the quiz received more than 2 million impressions and the click-through rate doubled industry averages.

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