white castle | beerunchies

white castle
beerunchies campaign

We created a pilot mobile marketing campaign leveraging Beerunchies, a myth introduced in the late night vernacular to describe the symptoms of an alcohol-induced appetite. We exposed the White Castle Slyder as the only known cure through branded collateral with a call-to-action asking consumers to text keywords for coupon offers. The program reached over 20,000 consumers and secured an opt-in rate for future communication of 65 percent and coupon redemption rate of 55 percent-nearly double the national average.

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