Grand openings are more than just a TV spot tagged with a “now open” message. They offer a unique opportunity to celebrate the community you’re built upon and the chance to spark interesting conversations around the identity of your brand. These playful leg installations were placed in the most unexpected places in Allentown and Hillsboro to generate conversations around two new DSW grand openings. QR codes direct Smartphone users directly to the Northlich-designed microsite, getthoseshoes.com where users can enter to win free shoes for a year.
