pro bono | foster care

foster care everyday heroes

Hamilton County asked us for help to attract more potential foster parents – we didn’t think twice. The creative here turns convention on its head as we show no images of children. Placed center stage is the Everyday Hero – the foster parent – who made a choice to provide the normalcy a child needs. These heroes are shown packing a brown bag lunch, providing a place to sleep, washing the dishes and other everyday chores. It compels you to think and consider the possibility. And that’s the point.

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