Celebrating the brand’s most popular season Lent, Long John Silver’s launched a new spin on its classic batter-dipped fish with its new Crispy Breaded fillet. As part of the campaign, we designed an interactive fish fry-themed microsite and online sweepstakes that aimed to engage and educate consumers. It’s simple – just fill the orders as quickly as possible during the Fish Fry and accumulate points along the way – the more points you earn, the more coupons you receive.
