macy’s | first impressions
 |
macy’s first impressions
look book
Today’s mom is hardly the June Cleaver of yesteryear. She is busy, connected and informed. Rarely do moms buy products without first doing their research. So how do you encourage moms to trust a brand they’ve never heard of to clothe their newborn? You identify mom’s influencers and get them to do the work for you. We targeted bloggers with exclusive content (like this adorable sneak peak look book) and they wrote real “for mom, by mom” reviews that an advertisement could never convey. With strategic targeting and product sampling, First Impressions was able to gain reviews like, “the fabrics stay nice after washing and have minimal piling,” and “the bib has a snap closure which I prefer over Velcro closures as Velcro can get caught on hair and irritate skin.” And that, my friends, is the stuff that money can’t buy….but strategy can.
|
|
|
|
contact
|
|
|
Contact Us
Cincinnati Office (map)
720 East Pete Rose Way
Cincinnati, OH 45202
513.421.8840
Columbus Office (map)
580 North Fourth Street
Suite 660
Columbus, OH 43215
614.573.0910
Cleveland Office (map)
Superior Office Suites
Suite #1, 13th Floor
815 Superior Avenue
Cleveland, Ohio 44114
216.803.1230
New York Office (map)
445 Park Avenue
9th Floor
New York, NY 10022
212.836.4869
|
|
