The campaign “Makin’ It Fun with Maggie” features Maggie, an eager arts and crafts enthusiast who encourages Ohioans to use some crafty creativity while giving lottery games as fun gifts during the upcoming holiday season. The ads feature Maggie sprucing up individual Ohio Lottery tickets with her own personal touch – transforming each one into the perfect gift for loved ones. We designed a blog for Maggie, so she can share more of her fantastical ideas with shoppers across the state, and we helped coordinate live mall appearances by Maggie and conducted regional media outreach to drive attendance. In addition, radio commercials and point-of-sale materials, including posters and tear-offs, add to the craftiness.
