Account Services:

Lauren Alt – Lauren Alt was promoted to Account Manager in Northlich’s Retail village. Lauren has been recognized for her reliable execution with consistent results and passion when assisting clients such as Sam’s Club and Vantiv.

Sneha Khanvilkar – Sneha Khanvilkar was promoted to Account Manager in Northlich’s Health & Wellness village. Sneha has been recognized for her strategic planning and strong account leadership.

Myco Nguyen – Myco Nguyen was promoted to Account Manager in Northlich’s Retail village. Myco’s account management and turnkey execution has helped clients such as the Ohio Lottery Commission and White House Black Market achieve significant success and results.

Amy Okin – Amy Okin was promoted to Management Supervisor in Northlich’s Health & Wellness village. Amy has been recognized as a vital team leader by managing brand strategy and campaign execution for multiple accounts such as Holzer Health Systems and Schneck Medical Center while also leading efforts for potential new clients.

Nichole Rhenisch – Nichole Rhenisch was promoted to Account Manager in Northlich’s Retail village. Nichole has been recognized as an essential of her team for managing work for White Castle and P&G and playing an integral part to her account’s success in consistently delivering positive results.

Maria Riethman – Maria Riethman was promoted to Account Manager in Northlich’s Health & Wellness village in Northlich’s Columbus office. Maria has been recognized for effectively managing and growing accounts by delivering strong results for clients such as The Ohio State University Medical Center and DSW.

Public Relations:

Preeti Thakar – Preeti Thakar was promoted to Management Supervisor in Northlich’s Retail village. Preeti has been recognized for her strong leadership and expertise across public relations and word of mouth marketing work for brands such as Sam’s Club, White House Black Market, DSW and Buffalo Wings & Rings.

Connection Planning:

Sarah Jones – Sarah Jones was promoted to Assistant Media Planner/Buyer within Northlich’s Connection Planning team, which handles media planning and buying. Sarah has been recognized for demonstrating her knowledge of and adaptability to new trends and providing strategic planning while working on accounts such as Cincinnati Bell as well as new opportunities.

Ideation:

Brian Nelson – Brian Nelson was promoted to Senior Art Director in Northlich’s Retail village. Brian has been recognized for his commitment to and consistent delivery of award-winning creative for clients such as the Ohio Lottery Commission that continue to drive increased sales. Most recently, Brian has also provided creative direction to new Health & Wellness accounts.

The word is that it takes decades to build a good name and moments to ruin it forever. It used to be that folks could claim credit for things that they had no part in and run from the bad news with which they might have played a big part.  Not so in 2011. The www, phones with cameras and tweets galore make us all potentially infamous.

In this spirit a few words for Mr. Cain:
1) Strike the word NEVER…immediately makes one suspect.
2) Your own personal communications program should be a plan.
3) You can’t make it up as you go along.
4) What you said at noon will be repeated to you at 4. Count on it.
5) You have successfully placed yourself into public life. The rules are different now.
6) The other members of your party are not on your team. They are out to destroy you.
7) Your message points have to be truthful. Truth floats.
Stick to your message points. Don’t go off script.
9) Asking “who” made the allegation does tend to acknowledge that there is a real one.
10) The people at The National Press Club are not your friends.
Gang,
We coach on this sort of thing. Best we can offer up is to tell the truth. Tell it the best way you know how, but tell the truth. Get the bads news out fast. Absence of your point-of-view will enable your enemies to make up their own version. And once you deploy the facts and answer the questions, behave with sincerity. You can then move on to whatever it was you were doing prior to the mayhem. But sadly, at this point the playing field is not the one that you knew it to be.

Instead, bet on yourself, your presentation. Bet on your ability to paint a picture so vibrant, tell a story so compelling, that once you show the work, the client is significantly more inclined to get it, love it, and buy it.

Here are two videos every creative should watch at least twice, and probably re-watch when practicing their presentations. (You do practice, don’t you?)

The first is Steve Jobs selling the “Think Different” campaign to an audience of his fellow Apple employees, with keen commentary by Luke Sullivan.

The second is Mad Men’s Don Draper selling a carousel slide projector ad to the people at Kodak.

Will a good presentation guarantee success? Of course not. But after putting in all the hard work to create it, you owe it to yourself – and to the work – to prepare your clients to embrace the idea.

In Cincinnati, Matt Healy joins Northlich as a flash developer with extensive design and development experience. Prior to joining Northlich, Matt led development production, designed web layouts and 3D CAD sequences on interactive campaigns for clients such as NHC Healthcare, Gulfstream and the Savannah Chamber of Commerce. While attending The Ohio State University he started a web development company, digitalclout.com, where he worked for five years.

Kisha Mitchell joins Northlich Cincinnati as a search marketing strategist, specializing in paid search and digital advertising. Prior to Northlich, Kisha managed affiliate marketing and lead generation programs for Tommy Hilfiger, Tretorn, Rockport, and Solstice Sunglasses. She studied business administration at Cincinnati State Technical and Community College and holds a certificate in HTML web authorizing from New Horizons Computer Learning Center.

Laura Gels also joins Northlich Cincinnati as an art director working with White Castle and The Ohio State University Medical Center. She will incorporate her passion for creating meaningful interactions with consumers into her designs. Prior to joining Northlich, Laura created inspirational work for clients such as Abbott Nutrition, Ingram Micro, Pringles, Febreze and Cincinnati Shakespeare Company. She holds a B.A. in digital design from DAAP at the University of Cincinnati.

Meredith Ferguson joins Northlich’s Columbus office as a management supervisor working on The Ohio State University Medical Center, The James and the Ohio Lottery Commission. She brings unique marketing insights from positions spanning advertising agencies, private sector and academics. Prior to joining Northlich, Meredith managed account teams for clients such as Champion Windows, Dirt Devil, Hoover and The Cleveland Clinic. She has also worked for University Hospitals of Cleveland and the British Embassy in Washington D.C.  Meredith holds a B.A. from Penn State University and a law degree from Vanderbilt Law School.

Anne Unger joins Northlich’s Columbus office as an account supervisor with the public relations team, where she will apply her extensive consumer health and wellness experience. Prior to joining Northlich, Anne managed award-winning campaigns for a range of clients including P&G, Eli Lilly, Pharmacia and Amgen. She holds a B.A. in journalism from the University of Georgia.

Finally, Lauren Johnson joins Northlich Cincinnati as the Community Relations Coordinator following an internship with Northlich’s public relations and word of mouth marketing team. A recent graduate of Northern Kentucky University, she holds a B.A. in public relations.

CINCINNATI (May 21, 2010) – Northlich, a brand engagement agency with offices in Cincinnati, Columbus and Cleveland, was honored with eight awards, including three coveted Gold Awards at the 2009-2010 District 5 Regional ADDY Competition. The Regional ADDY Awards feature a compilation of the best advertising work completed in the region during 2009, including Ohio, Indiana, and Kentucky.  Northlich’s three gold awards were the only work from Cincinnati to automatically qualify for the National ADDY Awards competition.

“It’s always nice to be recognized by the advertising industry for the time and dedication our staff has committed to this work,” said Jeffrey Warman, Executive Creative Director at Northlich. “These awards are a true testament to our clients who have shared our passion for creating exciting work for their brands.”

Northlich was recognized in a variety of categories for its works across several industries.

Gold Awards

Hunters Pile of Money for the Kentucky Lottery Corporation

A Little Luck, A Little Fun Hot Dog Bazooka for the Kentucky Lottery Corporation

Hunters Pile of Money & Hunters Track for the Kentucky Lottery Corporation

Silver Awards

Magical Place New Seafood Meals for Birds Eye Foods

A Little Luck, A Little Fun Hot Dog Bazooka for the Kentucky Lottery Corporation

Northlich Spirits Microsite Vodka Ad Generator for Northlich self promotion

True Value of PR for Northlich self promotion

Hunters Track for the Kentucky Lottery Corporation

Mark Willis Leads Agency’s New Approach to Connecting with Consumers                                            

CINCINNATI (February 10, 2010) – Northlich, a brand engagement agency, has named Mark Willis as its new Chief Conversation Officer, where he will oversee the agency’s Public Relations, Social Media and Connection Planning departments. The agency also continues to grow with the addition of eight new staff members in its Cincinnati and Columbus offices.

Recognizing that communication channels and technologies are emerging rapidly and often, Northlich’s approach to brand engagement continues to evolve to meet the needs of today’s marketers. As the new Chief Conversation Officer, Willis leads efforts to ensure the collaboration of both traditional and new-media public relations efforts, including social media, and the agency’s new Connection Planning department, formerly known as media buying and planning.

“Northlich continues to offer the traditional services one would expect from an agency that has been providing Public Relations solutions for 60 years. The evolutionary difference is that we offer unique capabilities that mix media strategies, public relations, online participation and brand engagement that will connect and converse with consumers in a powerful and meaningful way,” says Mark Willis, Chief Conversation Officer at Northlich. 

“As consumers, bloggers and other online influencers continue to shape the marketing communication landscape, our highly-respected PR team has aggressively taken a stance on how these “resident marketers” can become an integral part of all communication campaigns.”

Willis joined Northlich as VP and General Manager in 2006 from Fleishman-Hillard. Willis brings 25 years of experience in integrated marketing with clients that have included Procter & Gamble, Macy’s, The Ohio State University Medical Center, AT&T, Bayer Animal Health, Big Lots and FedEx.

New Associates in Cincinnati and Columbus Offices

Northlich hired Ann Mowad as a management supervisor in the Health & Wellness Village. She brings more than 17 years of healthcare marketing and communications experience to the team. After nine years at The James Cancer Hospital, Ann joined the agency, Fahlgren, where she worked with clients such as Ohio State University Medical Center, Eli Lilly, Nationwide Children’s Hospital and Central Ohio Primary Care.

Jessica Kahan joins the Columbus office as an account supervisor in the Health & Wellness Village. She brings more than 12 years of extensive advertising, marketing and communications experience managing brands such as Citibank, The US Postal Service, American Foundation for the Blind, Anthem BCBS, Bite Golf, The Columbus Blue Jackets and Lane Bryant. With more than four years spent on healthcare clients OhioHealth and Aultman Hospital, she will join Northlich’s Ohio State University Medical Center team.

Heather Smith joins Northlich as a copywriter in the Influencer Village. She brings insight from both sides of the pen from writing as a CityBeat dining editor to an assistant professor of professional writing at the University of Cincinnati. She has extensive experience as a medical and technical writer, and has held positions at Bridge Worldwide and Holland Communications, working on brands including Procter & Gamble, Abbott Nutrition, Neutrogena, Fisher-Price, Ethicon Endo-Surgery, University of Cincinnati and KnowledgeWorks Foundation.

J.P. Kinerk joins Northlich as a copywriter in the Retail Village. Prior to Northlich, he spent time as a production assistant on the popular “The Jerry Springer Show” and with Indianapolis Motor Speedway Productions. He previously worked at WonderGroup Inc. where he helped to create award-winning creative for Conagra Foods, Airheads, Kellogg’s, Topps Baseball Cards, Evenflo, Dean Milk and Cincinnati Bell.

Northlich hired Terry Dillon as a copywriter in the Retail Village. He has worked on several TV productions including “The Big Bang Theory,” “Two and a Half Men” and “That ‘70s Show.” Prior to Northlich, he wrote for NBC.com’s Web series “CTRL” and served as a researcher “Theme Time Radio Hour with Bob Dylan.” He is a graduate of Franciscan University.

Jacob Broderick joins the agency as a search marketing strategist. He joins Northlich’s esteemed digital team bringing expertise in search engine optimization (SEO), search engine marketing (SEM) and analytics for B2B and B2C clients. He most recently was a digital business platform project manager at Procter & Gamble, where he was responsible for managing interactive efforts, social media, e-mail, maintenance and operations, and Web development.

Trey Harness rejoins Northlich as an account supervisor in the Retail Village. He brings experience from a variety of consumer marketing programs and initiatives for previous clients including Finlandia Vodka, Humana, Old Spice and Noxzema, TriHealth hospitals and Clopay. His passion for brand strategy development has brought him back to Northlich, where he will help clients such as Long John Silver’s develop innovative campaigns that drive sales and increase transactions.

Northlich and MRSI Release Research Results to Define the New Next Normal

CINCINNATI (January 19, 2010) – Northlich and Marketing Research Services, Inc.  (MRSI) announced today the availability of its highly-anticipated qualitative and quantitative research study results, which uncover today’s consumer grocery shopping attitudes and behaviors triggered by the recession and their implications for the future. As part of Northlich’s study to define the “New Next Normal” for the future grocery shopper, these findings will offer marketers across the nation key insights to re-strategize their engagement campaigns.

“These findings have major implications for today’s marketers and beyond,” said Brian Newberry, Chief Marketing and Strategy Officer at Northlich. “It’s no surprise that the landscape of marketing will change drastically as a result of consumers’ attitudes and behaviors, but our goal is to help businesses understand how to utilize these insights to reshape their strategies.”

In early October 2009, Northlich and MRSI engaged in discussions with consumers ages 18-64 to uncover their grocery shopping habits before and during the recession. This study aimed to gain key insights around which of these behaviors would survive post-recession.

The research findings from Northlich and MRSI suggest that in an effort to reduce expenses, 80-90 percent of consumers have developed grocery shopping habits they are considerably proud of. Furthermore, these behaviors will remain constant, regardless of how the economic situation may be impacting their peers and the nation’s consumers.

While marketers everywhere are challenged with understanding today’s consumer shopping habits, Northlich’s findings specifically address how the consumer value equation has changed, how shopping habits differ among generations, shifts in brand loyalty and decisions made in-stores.

“Northlich’s strategic insights team has identified several underlying motivators that influence consumers’ selections of brands,” said Newberry. “We invite companies to utilize these insights to help influence behaviors and create meaningful and relevant connections between their brands and consumers.”

Individuals or companies interested in obtaining a copy of Northlich’s research results and learning how these findings can influence brand strategies should contact Ashley Walters at (513) 762-1783 or awalters@northlich.com.

Northlich is nationally recognized for Rehavior®, its proprietary approach to understanding and changing existing behaviors, as well as establishing new behaviors that have a direct impact on brand growth. To learn more about Rehavior and how this approach has helped brands combat the changing consumer landscape visit www.northlich.com.

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