Cincinnati Bell Names Northlich Agency of Record for Media Buying and Planning

January 30, 2009

CINCINNATI (Jan. 30, 2009) -Northlich announced today that Cincinnati Bell has chosen them to be its agency of record for media buying and planning. Northlich, a brand engagement agency with offices in Cincinnati and Columbus, specializes in changing behavior and leading brands to a culturally relevant place.

Northlich will manage all media buying and planning for Cincinnati Bell’s business units including local, long distance, data, Internet, and wireless services that keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world.

Northlich’s proprietary tool, MEdiaLab™ will help Cincinnati Bell uniquely understand how people use media, both in traditional and non-traditional ways. This innovative tool will work to place Cincinnati Bell products and services in the path of customer behavior.

"Northlich’s philosophy is that media is anyplace a brand story can be told," said Kathy Selker, President and CEO of Northlich. "Our unique approach will provide a competitive advantage to Cincinnati Bell in a competitive market place."

Northlich is recognized nationally for its anti-smoking campaign, stand, and the totes’ campaign featuring R&B songstress Rihanna, nominated for the 2009 PRWeek Awards Consumer Launch Campaign of the Year. Northlich has also successfully created fully integrated campaigns for brands such as White Castle, Long John Silver’s and Birds Eye Food.

"Northlich is looking forward to creating great successes for Cincinnati Bell," said Selker.

posted by admin January 30, 2009 in press releases