Comments on: Consumer Choice? http://www.northlich.com/consumer-choice/ Cincinnati ad agency specializing in rehavior Mon, 10 Oct 2011 12:06:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jennylee http://www.northlich.com/consumer-choice/comment-page-1/#comment-485 Jennylee Fri, 27 May 2011 05:06:52 +0000 http://www.northlich.com/?p=1390#comment-485 That’s not just logic. That’s really sinesble. That’s not just logic. That’s really sinesble.

]]> By: Kate http://www.northlich.com/consumer-choice/comment-page-1/#comment-53 Kate Fri, 04 Sep 2009 10:31:52 +0000 http://www.northlich.com/?p=1390#comment-53 i agree, it IS frustrating and you feel manipulated into buying the store's own brand becasue they have made the decision to stop shelving the national brand. i agree, it IS frustrating and you feel manipulated into buying the store’s own brand becasue they have made the decision to stop shelving the national brand.

]]> By: Randal http://www.northlich.com/consumer-choice/comment-page-1/#comment-52 Randal Wed, 02 Sep 2009 16:05:42 +0000 http://www.northlich.com/?p=1390#comment-52 Interesting! I find that my behavior is around the specific product. Some things i care less about - but other I will not buy store brand PERIOD! I buy store brand cheese, milk, bagels, even orange juice. However I buy Smuckers strawberry preserves. It is just .... different. I get the cracker comment. Close is ok for most things (especially when they are exactly the same except for the packaging), but everyone has their own proclivities about their food. Interesting! I find that my behavior is around the specific product. Some things i care less about – but other I will not buy store brand PERIOD! I buy store brand cheese, milk, bagels, even orange juice. However I buy Smuckers strawberry preserves. It is just …. different.

I get the cracker comment. Close is ok for most things (especially when they are exactly the same except for the packaging), but everyone has their own proclivities about their food.

]]> By: Keith http://www.northlich.com/consumer-choice/comment-page-1/#comment-50 Keith Tue, 01 Sep 2009 04:29:52 +0000 http://www.northlich.com/?p=1390#comment-50 It's frustrating. I've seen research going back more than 10 years that shows when consumers are under economic pressure they will often seek out name brands, even if they have to buy less. It's a comfort splurge. Not for every category, but more than a few. I'm not sure what the answer is re: the war for facings. Brands cost money to build and maintain. Retailers want help with brutally thin margins and driving faster turns. Those dollars are finite though, and I'd venture to guess the Q-tips folks just haven't struck the right balance of cost-saving, innovation and promotion. It’s frustrating. I’ve seen research going back more than 10 years that shows when consumers are under economic pressure they will often seek out name brands, even if they have to buy less. It’s a comfort splurge. Not for every category, but more than a few.

I’m not sure what the answer is re: the war for facings. Brands cost money to build and maintain. Retailers want help with brutally thin margins and driving faster turns. Those dollars are finite though, and I’d venture to guess the Q-tips folks just haven’t struck the right balance of cost-saving, innovation and promotion.

]]> By: rappstar http://www.northlich.com/consumer-choice/comment-page-1/#comment-48 rappstar Sat, 29 Aug 2009 00:31:55 +0000 http://www.northlich.com/?p=1390#comment-48 Kroger stopped carrying Zesta brand oyster crackers several months ago, I assume to lure people to the store brand. Tried em. Didn't care for em. So I've since been buying skyline brand oyster crackers, which are good, but i still miss Zesta. They were a bit salty, and (here's the secret) a bit buttery. Kroger stopped carrying Zesta brand oyster crackers several months ago, I assume to lure people to the store brand.

Tried em. Didn’t care for em.

So I’ve since been buying skyline brand oyster crackers, which are good, but i still miss Zesta. They were a bit salty, and (here’s the secret) a bit buttery.

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