cultural storms™
Cultural Storms are a collection of trends that have the power to change the lives of consumers and the destiny of your brand—for good or for ill.
That’s why we’ve spent years researching them. Our theory is that anything that has an enormous impact on consumers is an enormous opportunity for brand engagement.
FRUGALITY 2.0
When does a consumer trend toward frugality ironically start increasing sales for you brand? When it becomes a Northlich Cultural Storm.
For the last two years, Northlich’s Frugality 2.0 has captured consumers’ ongoing heart and gut reactions to the recession, uncovering a new consumer value equation that we believe will impact consumer buying behavior well into the future.
Our research shows that as consumers engage in new purchase behaviors, new brand loyalties and new consumption patterns, the opportunities for brand engagement aren’t shrinking, they’re expanding.
Talk to us about leveraging Frugality 2.0 to increase engagement with your brand.
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The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1. Crack The Marketing [...]
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Years ago, “obesity in America” was a good topic gateway into a new diet or exercise fad explanation. Then obesity rates rose dramatically in every state and people began noticing that countless children were too overweight to properly enjoy recess. Obesity became the next dangerous American epidemic. [...]
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One of the most unexpected findings in our consumer Frugality research was just how determined today’s consumers are. They’re willing to go that extra mile to buy a product they love. But being loyal equals hunting for deals, (i.e., shopping at three or four retailers, subscribing to online coupon networks and setting aside time [...]
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It’s an economical whirlwind of trading up, down, off and out and consumers are exhausted! Tune in to watch this week’s frugality video which highlights consumer trading shifts and opportunities for marketers and brands alike.
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Consumers are redefining what value means in today’s economy. Check out our latest video to learn what this means for your brand.
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