cultural storms™
Cultural Storms are a collection of trends that have the power to change the lives of consumers and the destiny of your brand—for good or for ill.
That’s why we’ve spent years researching them. Our theory is that anything that has an enormous impact on consumers is an enormous opportunity for brand engagement.
FRUGALITY 2.0
When does a consumer trend toward frugality ironically start increasing sales for you brand? When it becomes a Northlich Cultural Storm.
For the last two years, Northlich’s Frugality 2.0 has captured consumers’ ongoing heart and gut reactions to the recession, uncovering a new consumer value equation that we believe will impact consumer buying behavior well into the future.
Our research shows that as consumers engage in new purchase behaviors, new brand loyalties and new consumption patterns, the opportunities for brand engagement aren’t shrinking, they’re expanding.
Talk to us about leveraging Frugality 2.0 to increase engagement with your brand.
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60 Seconds of Information Impacting You and Our Fast Forward Economy. Featured articles: 1. Finally Revealed: The Best Time to Send Out Your Email Campaign 2. The Digital Revolution: Is It More Sizzle Than Steak 3. Using QR Codes As Marketing Tools 4. The 60-Second Close: Three Key Strategies No One Else Tells You About [...]
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When was the last time you saw hundreds of people show up to celebrate the opening of a KFC? Or, a line out the door at a McDonald’s (unless, of course, you’re in Moscow)? Both are regular, even daily occurrences for brands like Chipotle and Chick-FIL-a. These are two popular fast casual restaurants that are redefining quick-service restaurants (QSR). [...]
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It is no surprise that the 2010 Census has reported a surge in the Hispanic population. The city of Los Angeles alone recorded more than 7.4 million Hispanic residents since 2000! That figure outnumbers the entire state of Massachusetts and is 4 million shy of Ohio’s total population. [...]
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60 Seconds of Information Impacting You and Our Fast Forward Economy. Featured articles: 1. Why Word of Mouth is More Important Than Buzz 2. How to Improve Your Chances for A Top Listing on Google Places 3. Did You Know? Factoids for Meaningful Conversations With Customers 4. The 60-Second Close: Staying a Few Steps Ahead [...]
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