Frank Moricca Named Vice President and General Manager of Northlich’s Columbus Office

November 11, 2009

Industry veteran joins region’s highly-respected leadership team

CINCINNATI (November 11, 2009) – Frank Moricca has been named vice president and general manager of the Columbus office for Northlich, a leading brand engagement agency with offices in Cincinnati and Cleveland.

Moricca brings more than two decades of marketing and brand engagement experience to Northlich. In his new role at Northlich and as part of the agency’s executive team, Moricca will lead the Columbus office, be responsible for the continued growth in Central Ohio and beyond, and provide strategic support to Northlich’s Health and Wellness practice area for clients including Ohio State University Medical Center and Cardinal Health.

Most recently, Moricca served as senior vice president and director of client services of Fahlgren, where he managed the marketing and interactive work for a number of consumer, retail and health care clients, and successfully conceived the agency’s Experiential Marketing Group. He also managed extensive teams serving automotive aftermarket, consumer products, and retail assignments for clients including NAPA, Cooper Tires and Dana Corporation; Valley Fresh and Rich Foods; and Arby’s, McDonald’s, American Signature Furniture and United Bank.

Moricca’s roster of health care experience includes both renowned and household names including Roswell Park Cancer Institute, DuPuy Ortho, Cardinal Health, Nationwide Children’s Hospital and OhioHealth’s Riverside Methodist and Dublin Methodist Hospitals.

“Frank has a true passion for our industry and a keen sense of curiosity that keeps him ahead of our industry’s trends,” said Kathy Selker, CEO and president of Northlich. “His expertise and leadership, particularly in the retail, consumer and health care industries, will continue to strengthen our presence in the Columbus business, philanthropic and agency community.”

Moricca is active in the American Association of Advertising Agencies and a member of its Heartland Council, is a member of the Society for Healthcare Strategy and Market Development and serves on the board of directors for the National Kidney Foundation of Ohio.

Learn more about Frank Moricca on YouTube or contact him directly through LinkedIn.

posted by preeti thakar November 11, 2009 in news, press releases