Grocery Cart Headaches

October 28, 2009

It’s true. Grocery shopping has turned into a painful process. Clipping coupons, scouring multiple stores, all for 25¢ off your favorite branded item. The pain does subside after that glorious feeling at the checkout counter when your bill is $15 or even $30 cheaper because of your efforts. But the pain returns during the next shopping adventure.

For the past six months I’ve set out to uncover key insights behind consumer behavior related to the recession. Our first wave of research took place earlier this year. We found that consumers are more mindful when making purchases both large and small and that childhood traditions are making a comeback.

But what’s next?

I am excited to announce we just launched our second wave of post-recession consumer research, which will answer that exact question. Through qualitative and quantitative methods, we will reveal important consumer attitudes around the battle between private label and brand name, products and brands consumers will gravitate to post-recession, and behaviors that will stick once the economy rebounds.

Our analysis of the qualitative research results and our projectable national quantitative survey will be available by December 7. You can look forward to many blog posts by me and fellow Northlichers in the months to come regarding consumer frugality, but, if you can’t wait that long and want a copy of the research report, respond to this blog post or send me an email. But please, don’t stop me at the grocery store; I have a lot of ground to cover.

posted by Northlich October 28, 2009 in cultural storms