Introducing our new Media Strategy Guru, Clyde Boyce

March 29, 2010

Not everyone can challenge a room full of clients and still win their hearts (and business) in the end.

That’s why I’m thrilled to announce that media veteran Clyde Boyce has joined Northlich. In addition to being a multimedia guru, and a great listener, Clyde can simultaneously charm and argue strategy with clients, which is a rare (and underrated) talent in this industry.

In his Vice President role, Clyde will head our Connection Planning team of media strategists and buyers. In addition to his series of past wins that include helping establish Travelocity as one of the world’s leading travel provider sites, Clyde has been swiftly adding a series of more recent wins for our clients, including a major greeting card brand and national fast food chain. His robust approach to media strategy identifies and utilizes all cross-channel touchpoints to reach the most consumers possible, and drive a higher level of brand engagement.

For quite some time, Northlich has been looking for someone who has an in-depth knowledge of the media landscape and can help us create the kind of multimedia brand engagement that has the potential to become a larger part of consumers’ lives. We found it in Clyde. I can’t think of a better person to guide our future media strategy.

posted by kathy selker March 29, 2010 in news, northlichin'

comments

Chris Perkins says: April 6, 2010 at 8:23 am Hi Clyde and congratulations on joining the terrific Northlich team. Best, Chris Reply