Kansas-Based Medical Center Awards Northlich Its Regional Robotics Campaign

August 3, 2010

Kansas-Based Medical Center Awards Northlich Its Regional Robotics Campaign 

Northlich’s Healthcare Expertise Recognized Beyond Ohio’s Borders

Cincinnati (August 3, 2010) – Award-winning brand engagement agency Northlich announced today its newest account, St. Francis Health Center. As a provider in the Sisters of Charity of Leavenworth Health System, St. Francis Health Center is the highest rated hospital in Topeka, Kansas with 14 facilites nationwide. Northlich will apply its healthcare expertise to promote the facility’s regional robotics campaigns.

“After reviewing many agencies across the country, we were most impressed with Northlich’s ability to translate complex technologies into compelling and approachable consumer messages,” said Kim Gronniger, Administrative Director of Marketing and Communications at St. Francis.

Since 1909, St. Francis has been a leader in medical innovations and state-of-the-art equipment. The introduction of the da Vinci surgical robot in 2006 continues their history of regional medical firsts. Now, St. Francis will look to Northlich for its healthcare and robotics expertise to promote this technology through a fully integrated marketing campaign.

“St. Francis is a leader in both healthcare and innovation, and we’re thrilled to provide creative strategies that support their mission,” said Jeffrey Warman, Executive Creative Director at Northlich. 

St. Francis is the latest addition to Northlich’s growing business of health and wellness accounts, all driven by Northlich’s unique approach to brand engagement – understand consumers’ behaviors and develop a campaign that changes those behaviors to drive measurable results.

Northlich’s impressive roster of health and wellness clients includes Cardinal Health, Schneck Medical Center, The Ohio State University Medical Center and the Cincinnati-based health system TriHealth.

In 2009, Northlich was recognized with eight awards by the prestigious Healthcare Advertising Awards for a number of outstanding campaigns. Northlich was also awarded three Aster Awards by Creative Images, Inc. for exceptional strategic work for Cincinnati-based Good Samaritan Hospital and Bethesda North Hospital, as well Schneck Medical Center.

posted by preeti thakar August 3, 2010 in news, press releases