White Castle Cravers Lift Brand’s Digital Presence

June 3, 2010

You probably recall the launch of White Castle’s new website in November 2009.  Well it’s been more than six months now and I’m still amazed at the overwhelming response we’ve received from slider fans across the nation. Each week, we dip into the galaxy of user generated content created by White Castle  fans everywhere and ask for permission to repurpose their creative videos or photos for the brand’s website. The answer is usually yes…or yes and what do I get in return?

What they get in return is a spot on the brand’s website and massive bragging rights for being a White Castle craver. It’s simple – give consumers ownership over a brand and in turn they’ll help spread the word. It’s not every day that a brand spotlights its biggest asset – the customer – and fully embraces the passion and creativity these customers bring to the brand. And of course every successful website must feature functionality that keeps users happy, so the combination of a unique retail locator and intuitive navigational path have ensured that cravers everywhere get the information they need within a couple of key strokes.

Collectively, these insights drove the site redesign and we’re thrilled at the results to date. Site traffic has increased by more than 25 percent in less than three months and continues to grow to unprecedented levels. The customer database also increased by 50% and the White Castle Facebook page has nearly 115,000 fans. So how are you extending your brand’s digital presence?

posted by kerry broderick June 3, 2010 in blog