Meet Me Half Way

February 22, 2010

One of the most unexpected findings in our consumer Frugality research was just how determined today’s consumers are. They’re willing to go that extra mile to buy a product they love. But being loyal equals hunting for deals, (i.e., shopping at three or four retailers, subscribing to online coupon networks and setting aside time each day to plan each shopping trip).

The question we asked ourselves was – is there a limit to how far consumers will go to remain brand loyal? The answer is yes!

Bargain hunting for your favorite brand is exhausting and many shoppers said that private label products offer the quality of branded products without the “headache.”

Each time your consumer experiences a headache (a sacrifice of time and money) to remain loyal to your brand, they expect recognition and compensation. Their rallying cry is simple— “Meet me halfway.”

This next video honors those brands that have taken this message to heart.

posted by Northlich February 22, 2010 in blog, cultural storms