Northlich Promotes the Gift-Giving Spirit with New Holiday Campaign for Ohio Lottery

November 23, 2009

Makin’ It Fun With Maggie teaches shoppers the art of tickets and crafts

CINCINNATI (November 23, 2009) – Northlich, a brand engagement agency headquartered in Cincinnati with offices in Columbus and Cleveland, has launched a new holiday advertising campaign for the Ohio Lottery Commission (OLC). The ads play on the nationwide homemade holiday crafts tradition, taking homemade gifts to a new level in an engaging and humorous way.

The campaign titled, “Makin’ It Fun with Maggie,” features Maggie, an eager arts and crafts enthusiast who encourages Ohioans to consider lottery games as stocking stuffers and gifts during the upcoming holiday season. The advertisements will specifically promote three of the OLC’s product lines, including its Holiday instant games, EZPLAY Games and the New Year’s Raffle ticket.

As part of the holiday campaign, Northlich has developed two :30 and three :15 TV commercials, four radio broadcast spots and print point-of-sale collateral. The ads feature Maggie sprucing up individual OLC tickets with her own personal touch – transforming each one into the perfect gift for loved ones. Northlich also designed a web page for Maggie, so she can share more of her arts and crafts ideas with shoppers across the state. Visit www.ohiolottery.com/FunGifts to learn how to make her crafts with Ohio Lottery holiday games.

Maggie will also make three live appearances in Cleveland area malls to promote her crafts made with Ohio Lottery holiday tickets. She will conduct interactive demonstrations, teaching shoppers how to dress up a lottery ticket to become whimsical ornaments and the perfect gift. Shoppers can also purchase Ohio Lottery tickets at these same malls during the busy shopping season.

Jeffrey Warman, executive creative director at Northlich says, “We believe this campaign will inspire Ohio’s shoppers to pick up a lottery ticket as a great holiday gift. And with some crafty creativity and Maggie’s help, they can personalize it in an affordable way.”

posted by preeti thakar November 23, 2009 in news, press releases

comments

Josh says: November 24, 2009 at 10:17 pm http://adweek.blogs.com/adfreak/2009/11/ohio-lottery-gets-crafty-with-its-holiday-ads.html Reply