Northlich Promotion Reflects Client Growth and Evolution

July 7, 2010

CINCINNATI (July 7, 2010) – Northlich has named an agency veteran to a new post to meet the demands of its continued growth. The award-winning brand engagement agency has named Brian Newberry to Chief Strategy Officer.

“This promotion reflects our focus on the two most important elements of client management – developing strategies that change consumer behavior and fostering brand engagement,” said Kathy Selker, President and Chief Executive Officer.

Chief Strategy Officer

Brian Newberry has been tapped as Northlich’s first Chief Strategy Officer.  As the architect of Northlich’s proprietary strategic planning approach, Rehavior®, Newberry will be responsible for leading strategic planning, insight development and analytics for all clients and media channels. He had previously served as the agency’s Chief Brand Engagement Officer.

Newberry is a 25-year advertising and marketing veteran who specializes in creating campaigns that drive measurable behavioral change.  His constant quest for new ideas and behavior changing strategies has revitalized brands like Long John Silvers, Bird’s Eye Foods, Motrin IB, TheraFlu, Gorton’s Foods and General Mills.  He was the strategic leader of the highly successful stand campaign, which empowered anti-smoking activists to reduce tobacco use in Ohio by 40 percent in five years.  Prior to joining Northlich in 2002, Newberry worked for nationally recognized agencies Doner, The Gotham Group and Publicis.  He has also served as Vice President of Marketing for OfficeMax, where he developed the strategic blueprint that turned a start-up division into a $120MM cash cow in just 18 months.

Newberry serves on the board of the Cincinnati Symphony Orchestra and holds a B.A. in Journalism from the University of Georgia, Grady College of Journalism.

posted by rachael jarnagin July 7, 2010 in blog, news, press releases