Northlich Selected to Design Ohio Lottery’s New Web site

August 18, 2010

CINCINNATI (August 18, 2010) – Northlich has been selected to design a new Web site for the Ohio Lottery Commission (OLC). Northlich, a brand engagement agency with offices in Cincinnati, Columbus and Cleveland, is also the OLC’s lead creative agency of record since July 2009.

Once completed, the new Web site will feature the OLC’s instant and on-line games, big jackpot games including Powerball and Mega Millions, and expanded content to increase awareness of the OLC’s core mission, which is to help educate the children of Ohio through its games.

“We are excited about continuing our partnership with Northlich and were particularly impressed with their strategic approach to digital media,” said Terri Tancredi, Deputy Director of Marketing Services for the Ohio Lottery.

Since 1974, the OLC has raised more than $16 billion to support K-12 education across Ohio. Now, Northlich will use its lottery and retail expertise to further increase the OLC’s presence online through this new website, scheduled to launch in winter 2010.  

“We look forward to designing a Web site that helps the Ohio Lottery keep up with the ever-changing digital landscape, while engaging consumers on their own terms,” said Jeffrey Warman, Executive Creative Director. 

Most recently, Northlich redesigned and launched a consumer-centric Web site for White Castle, home of the original slider. The agency is also rapidly growing its word of mouth practice, assisting with social media efforts for brands including Macy’s First Impressions, White Castle and American Greetings Inc.

Northlich was the former agency of record for the Kentucky Lottery Corporation, creating work that helped revitalize its brand and reach record sales. Northlich is recognized nationally for its anti-tobacco campaign, stand, and the totes campaign featuring R&B songstress Rihanna, honored in Advertising Age’s 2008 Marketing 50 Brands. The firm has successfully created fully integrated campaigns for brands such as White Castle, Long John Silver’s, Procter & Gamble, and Birds Eye Food.

posted by preeti thakar August 18, 2010 in news, press releases