Northlich Wins Best of Show at Central Ohio PRism Awards

April 23, 2010

COLUMBUS (April 23, 2010) – Northlich, a brand engagement agency with offices in Columbus, Cincinnati and Cleveland, received top honors yesterday at the 2010 PRism Awards hosted by the Central Ohio Public Relations Society of America (PRSA). Northlich received the Best of Show award for its redesign of White Castle’s Web site, www.whitecastle.com.

The Central Ohio PRSA annually recognizes exceptional public relations programs created by professionals from central Ohio.

“These awards exemplify the trust our clients give us to design programs that change behaviors,” said Frank Moricca, vice president and general manager of Northlich’s Columbus office. “Successful public relations strategies like these produce results and strengthen integrated marketing communications programs”.

In addition to the Best of Show, Northlich received three PRism Awards:

• Web Site (Profit) – White Castle Web Site Redesign – www.whitecastle.com
• Marketing Communications for New Product or Service (Nonprofit) – Pelotonia Marketing Communications, The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC-James)
• Newsletter, Three Colors or More (Nonprofit) – Ohio State’s Ross Heart Hospital HeartSmart E-newsletter

Northlich also received an Award of Excellence for its social media campaign chronicling breast cancer patients for the OSUCCC-James.

In 2009, Northlich won Best of Show for its PRoject U marketing communications program for the former state-funded stand / DEBUNKIFY programs.

About Northlich

Northlich is a brand engagement agency specializing in Rehavior®, our proprietary approach that changes not simply perception, but behavior. We do this by connecting people with brands however, whenever and wherever they choose for leading marketers around the world. Northlich is headquartered in Cincinnati with offices in Columbus and Cleveland. For more information, visit www.northlich.com.

posted by preeti thakar April 23, 2010 in blog, press releases