Ohio Lottery Commission Names Northlich Lead Advertising Agency

April 17, 2009

Ohio Lottery Commission Names Northlich Lead Advertising Agency

CINCINNATI (April 17, 2009) -Northlich announced today that it has been selected as the lead agency of record for the Ohio Lottery Commission’s (OLC) advertising and creative assignments. Northlich, a brand engagement agency with 60 years of experience operating in Ohio has offices in Cincinnati, Columbus and Cleveland.

The two-year contract commencing July 1, 2009, includes promoting and driving sales of the OLC’s instant and on line games, as well as brand development and integrated marketing to increase awareness of the OLC’s core mission, which is to help educate the children of Ohio through its games.

"We are excited about our new partnership and were particularly impressed with the strategic power of Northlich’s creative product and process," said Terri Tancredi, Deputy Director of Marketing Services for the Ohio Lottery.

Since 1974, the OLC has raised more than $16 billion to support K-12 education across Ohio. Now, Northlich will use its lottery and retail expertise to further increase the OLC’s positive impact on Ohioans by creating insightful brand strategies and breakthrough marketing campaigns.

"We are honored to have the opportunity to share the Ohio Lottery Commission’s passion for improving the lives of all Ohioans through education and look forward to translating that passion into advertising that inspires and motivates players," said Kathy Selker, President and CEO of Northlich.

Since 2006, Northlich has been the agency of record for the Kentucky Lottery Corporation, creating work that has helped revitalize its brand and reach record sales. Northlich is recognized nationally for its anti-tobacco campaign, stand, and the totes campaign featuring R&B songstress Rihanna, honored in Advertising Age’s 2008 Marketing 50 Brands. The firm has successfully created fully integrated campaigns for brands such as White Castle, Long John Silver’s, Procter & Gamble, and Birds Eye Food.

posted by admin April 17, 2009 in press releases