rehavior™
We approach brand engagement from a behavioral point of view. We believe that what consumers “say” is usually different than what they “do,” and the only way to truly engage today’s marketing — savvy consumers is to understand the underlying motivations and behaviors in their brand choices. By understanding what they “do”-their actual behavior — we can create engagement campaigns that make our clients’ brands more relevant to their audiences. We do this through Rehavior™, a proprietary approach to understanding and changing existing behaviors and establishing new behaviors that have a direct impact on brand growth.
So, while we offer many of the disciplines you would expect to find at a full-service agency (brand strategy and planning, advertising, digital, public relations) as well as other less-expected disciplines (like influencer marketing, word-of-mouth marketing, Brandstorm™ and MEdiaLab™) — what’s different about us is that we apply these disciplines to achieve behavior change — or rehavior.
Notice the little ™ above the word rehavior. That means, this is what we do. It’s what we’re all about. Or as the words below our logo say, “The Rehavior Movement Starts Here.”
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UNDERSTANDING THE FUTURE GROCERY SHOPPER
Northlich and MRSI Release Research Results to Define the New Next Normal
CINCINNATI (January 19, 2010) – Northlich and Marketing Research Services, Inc. (MRSI) announced today the availability of its highly-anticipated qualitative and quantitative research study results, which uncover today’s consumer grocery shopping attitudes and behaviors triggered by the recession and [...]
Uncategorized, news, press releases, rehavior comments: 2
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Banks — consumers love to hate them. We just conducted a survey of 550 consumers on their banking habits and analyzed over 100,000 online conversations. The findings were startling.
From our social media analysis, we saw negative sentiment scores exceeding 70% for most bank brands, passionate posts on the evils and unfairness of bank fees, and [...]
rehavior, social media comments: 0
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Last week, we received the news that we had lost the pitch for the New York Tobacco Control account. Not an easy pill to swallow, for sure. This was no ordinary pitch. This was for an account we felt we were made for. And I thought we proved just that in the pitch, showing the passion [...]
northlichin', rehavior comments: 7
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Right now I’m sitting drinking some Oolong tea straight—no sugar or artificial sweeteners. I skipped the aspartame because I want to avoid the cancer health officials tell me is coming, and I’m avoiding the sugar because I don’t want to become obese.
That’s right—obese. I have spent the last few weeks pouring over obesity-focused papers and [...]
rehavior comments: 2
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Changing consumer behavior requires a plan that pierces through consumer unconsciousness and paves the way for a new routine. As I’ve stated in a previous post, new research has shown that 95% of consumer behavior is driven by the unconscious minds. As marketers, our first job is to shake consumers into consciousness (unless, we are [...]
rehavior comments: 1
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leader bios
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Contact Us
Cincinnati Office (map)
720 East Pete Rose Way
Cincinnati, OH 45202
513.421.8840
Columbus Office (map)
580 North Fourth Street
Suite 660
Columbus, OH 43215
614.573.0910
Cleveland Office(map)
Superior Office Suites
Suite #1, 13th Floor
815 Superior Avenue
Cleveland, Ohio 44114
216.803.1230
New York Office (map)
126 South Swan Street
Suite 201
Albany, NY 12210
518.472.1978
New York Office (map)
445 Park Avenue
9th Floor
New York, NY 10022
212.836.4869
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