shaun ethier, VP | engagement director, health & wellness village
Shaun has worked in marketing/advertising for the past nine years. At Northlich, some of his clients have included stand (Ohio’s former anti-tobacco social marketing campaign), TriHealth, Procter & Gamble, White Castle, LaRosa’s, Long John Silver’s, A&W Restaurants and Escort Radar Detectors. His robust experience consists of traditional and non-traditional advertising, public relations, digital communications, influencer marketing and grassroots marketing.
Shaun has a passion for social marketing. He has cracked the code on how to research, plan, execute, measure and optimize social campaigns. For more than four years Shaun led a diverse team to change the tobacco culture in Ohio. Currently, he is developing an anti-methamphetamine pilot program with the Ohio Attorney General’s Office.
Shaun knows how to market products, but after working on stand and Ohio Quit Line businesses, he knows how to market lifestyles. An MBA with an extensive background in market analysis, Shaun knows the only way to move the needle is through insights gleaned from observing, analyzing and digging deep to reach the subconscious to understand not what people say, but what they mean. He’s presented at the National Conference on Tobacco or Health, the World Tobacco Conference, regional tobacco conferences and youth marketing conferences.
Prior to the agency business, Shaun spent three years with Burke Marketing Research designing custom research studies for clients such as Dell, Novartis and Kimberly Clark. Additionally, he worked for Kmart Corporation for two years in retail management.
Shaun graduated from Indiana University with a BA in Economics and from Michigan State University with a MBA in Marketing. He’s been active with agency campaigns for the United Way and Fine Arts Fund, is a member of the marketing committee for the Visiting Nurse Association of Greater Cincinnati and Northern Kentucky and volunteers at the LeBlond Boys & Girls Club.
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The following is the July edition of Northlich’s 60 Second Impact: 60 Seconds of Information Impacting You and Our Fast Forward Economy.
60 Second Articles:
1. Crack The Marketing Code By Answering These 10 Critical Questions
2. Look Who’s Talking — Not The Movie
3. The 60 Second Close: Is It Time For “Retro” Marketing?
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1. Crack The Marketing [...]
blog, cultural storms, northlichin', rehavior comments: 0
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In efforts to gain market share and boost sales, more and more companies are creating customized brands that are being sold exclusively by select retail partners.
Mark Willis, Northlich’s chief conversation officer, is quoted in a recent article in the Business Courier of Cincinnati about this rising trend and how the strategy is a win-win for companies and [...]
blog, news, northlichin' comments: 0
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CINCINNATI (July 7, 2010) – Northlich has named two agency veterans to new posts to meet the demands of its continued growth. The award-winning brand engagement agency has named Brian Newberry to Chief Strategy Officer and Angie Fischer to Vice President, Director of Brand Engagement.
“These promotions reflect our focus on the two most important elements [...]
blog, news, press releases comments: 0
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It is unfortunate that many individuals continue to judge marketing campaigns and initiatives based on levels of generated “awareness.” The purpose of marketing should be much more than to make consumers aware of products and services. The purpose of marketing should be to drive consumers to action. [...]
blog, rehavior comments: 1
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You probably recall the launch of White Castle’s new website in November 2009. Well it’s been more than six months now and I’m still amazed at the overwhelming response we’ve received from slider fans across the nation. Each week, we dip into the galaxy of user generated content created by White Castle fans everywhere and ask for permission to repurpose their creative videos or photos for the brand’s website.
blog comments: 0
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