The Next New Normal Goes Social

January 14, 2010

As you may know from recent posts, we’ve been carefully studying consumer frugality for nearly a year now. We’ve traveled from coast to coast talking with consumers, CMOs and research experts to get a better grasp on how consumer behavior is changing due to the recession and what that means for leading brands and even private label. We call it the Next New Normal.

Instead of keeping that valuable information locked up in a safe, we’ve decided instead to share it with you through YouTube, Twitter and LinkedIn.

Our Next New Normal weekly video series features consumer insights, marketing trends and research findings on YouTube.  Don’t worry, we’re keeping it to 90 seconds or less each week. Subscribe to this channel to be alerted each time a new video is uploaded.

On Twitter we’re tracking the latest news, trends and reports around consumer frugality. Follow us for insights from the leading frugality gurus, at a 140 characters or less, of course!

On LinkedIn you can join the frugality discussion, or start your own discussion, by posting news and information you’ve found on consumer frugality. Join our group and check out relevant posts and discussions. We promise you’ll learn something new!

All right, back to the storm front. Until next time!

posted by Northlich January 14, 2010 in blog, cultural storms