http://www.northlich.com/understanding-the-future-grocery-shopper/ Cincinnati ad agency specializing in rehavior Mon, 10 Oct 2011 12:06:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.northlich.com/understanding-the-future-grocery-shopper/comment-page-1/#comment-311 Marcus Beau Hundley Fri, 22 Jan 2010 19:39:24 +0000 http://www.northlich.com/?p=1762#comment-311 Potential values are easier to convey when less choices are presented. The staggering number of choices to make in most grocery isles can be paralyzing. Neuro-economic and I/O psych research on choice has suggested that less choices = Greater confidence in choice and could arguably eliminate allot of buyer remorse. This may translate into conscious or subconscious brand loyalty. Shoppers are looking for value PERIOD. However, one day of enhancing perceptions of value is to lower choices reducing the amount of Value based decisions they have to engage in. Potential values are easier to convey when less choices are presented. The staggering number of choices to make in most grocery isles can be paralyzing. Neuro-economic and I/O psych research on choice has suggested that less choices = Greater confidence in choice and could arguably eliminate allot of buyer remorse. This may translate into conscious or subconscious brand loyalty. Shoppers are looking for value PERIOD. However, one day of enhancing perceptions of value is to lower choices reducing the amount of Value based decisions they have to engage in.

]]> http://www.northlich.com/understanding-the-future-grocery-shopper/comment-page-1/#comment-309 Miguel Tue, 19 Jan 2010 19:32:32 +0000 http://www.northlich.com/?p=1762#comment-309 The changing consumer value equation carries significant weight. Understanding how consumers change their perceptions of value will allow marketers to anticipate and react in ways that drive opportunity. Excited to see who joins the conversation. The changing consumer value equation carries significant weight. Understanding how consumers change their perceptions of value will allow marketers to anticipate and react in ways that drive opportunity. Excited to see who joins the conversation.

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