 |
blog | press releases | careers | client login | contact |
|
about us | unique capabilities | portfolio | rehavior™ | cultural storms™ | villages | |
Northlich and Ample Launch New Consumer-Centric Website for White Castle
December 8, 2009
Northlich and Ample Launch New Consumer-Centric Website for White Castle Featuring User Generated Content by America’s Biggest Slider Fans Website features social media and a breakthrough store locator CINCINNATI (December 8, 2009) – Northlich, a brand engagement agency and Ample, a boutique digital agency, launched a newly redesigned website for White Castle® featuring user generated content (UGC) from popular social media networks like YouTube and Flickr, as well as an interactive store locator using Google Map technology. “We wanted to create a website that demonstrates White Castle’s passion for its consumers as much as its own brand,” said Jeffrey Warman, Executive Creative Director at Northlich. “Using the latest technology, functionality and a sleek design, we created a user-friendly space for White Castle fans to engage with the brand.” Northlich partnered with Ample to collaboratively develop an engaging site leveraging White Castle’s massive cult following and existing online conversations. Together, the two Cincinnati-based digital experts identified the most user-friendly tools and web design that would ensure a more intuitive and streamlined content flow across the entire website. “We are so pleased with Northlich’s and Ample’s ability to create this seamless website that tells our brand’s story and spotlights White Castle’s most important asset – our customers,” said Kim Bartley, vice president of marketing for White Castle. The new website pulls together recently posted fan photos and humorous videos directly from consumers’ personal YouTube and Flickr pages. Next, White Castle works with consumers to gain their approval to share this content on the brand’s new website. In the coming months, the brand will host frequent social media driven promotions to encourage continuous submissions of fun and fresh UGC. White Castle also challenged the agencies to create a store locator that excelled beyond the norm. Now, users can search for a restaurant using numerous search options, including major landmarks, street intersections, neighborhoods or zip codes. Powered by Google Maps, the new store locator even shows an actual street view of the White Castle with complete directions to the restaurant. The entire site was overhauled to better engage consumers on every page. Content was rethought and created to better connect with White Castle fans. Also, basic features including the contact us form, help desk and White Castle menu were moved to the main page to ensure an optimum user experience for anyone that finds themselves on the site. Most recently, Northlich designed and launched web projects for clients including American Greetings, the Ohio State University Medical Center and the Ohio Lottery Commission. ### About Northlich Northlich is a brand engagement agency specializing in changing not simply perception, but behavior. On the tube, in the paper, online or on the street, Northlich engages people with brands however, whenever and wherever they choose to engage for leading marketers like P&G, Yum! Brands, American Greetings, Birds Eye and others. Learn how at www.northlich.com. About Ample Ample is a creative agency that develops conversations between brands and consumers. With a focus on developing relevant online experiences, Ample has helped both startups and fortune 500 companies engage their customers in a meaningful way. See their recent work at www.helloample.com. posted by preeti thakar December 8, 2009 in news, press releases
|
|
© 2010 Northlich, LLC. All rights reserved.
I am so thrilled with the new site! Consumers have given us great feedback and provided really engaging content for us to feature on the site.
A message to all White Castle fans: Keep posting photos and videos of your White Castle experiences. We search daily for new content and would love to feature your story on our site.